gsummit June 19-21, 2012

June 20 – Schedule


9:00 AM – 9:10 AM
Intro to GSummit
Gabe Zichermann, CEO of  GamificationCo

9:10 – 9:35 AM
KEYNOTE: Reinventing Loyalty: How Gamification Reshapes Consumer Marketing
Krishnan Saranathan, Managing Director of MileagePlus at United Airlines

9:35 AM – 10:00 AM
The Future of Gamification is Emotion
Nicole Lazzaro,President of  XEO Design

10:00 AM – 10:25 AM
Monopoly Academy: Winning the “Game” of No Child Left Behind through Gamification and Monopoly, the World’s Most Famous Board Game
Tim Vandenberg, Teacher at Hesperia Unified School

10:25 AM – 11:00 AM

11:00 AM – 11:25 AM
Better Entrepeneurship with Gamification
Adeo Ressi, CEO of Founder Institute

11:25 AM – 11:50 AM
Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online
Dan Porter, CEO of OMGPOP

11:50 AM – 12:05 PM
The Future Gamer Generation: What Lies Beneath
Daniel Brusilovsky, CEO of Teens in Tech Labs

12:05 PM – 12:30 PM
Solving Hard Problems with Gamification and Crowdsourcing
Seth Cooper, Creative Director of Foldit

12:30 PM – 2:00 PM

1:30 PM – 1:55 PM (During End of Lunch)
Learning How to Use Adobe Photoshop through Gamification
Mira Dontcheva, Senior Research Scientist, Adobe
Bunchball Sponsored Session

2:00 PM – 2:25 PM
Room A:
Gaming for Good: Millennial Moms and Competitive Collaboration
Samantha Skey, CRO of RecycleBank

Room B:
The Magic of the Real World
Dave Cobb, Senior Creative Director of Thinkwell

2:25 PM – 2:40 PM
Room A:
Gamification in 2012: Trends in Consumer and Enterprise Markets
Wanda Meloni, Founder of M2 Research

Room B:
Bing Rewards: A case study in moving from STUFF to SAPS
Josh Kramer, Managing Partner of the Leapfrog Group

2:40 PM – 3:05 PM
Room A:
Making the Second Screen Work: The Gamification of TV and Big Media
Jesse Redniss, SVP of NBC/Universal Digital and Peter Blacker, EVP of Telemundo Digital

Room B:
A Game Designer’s View of Gamification
Richard Bartle, Visiting Professor at the University of Essex

3:05 PM – 3:30 PM
Room A:
Gamifying Global Trading
Matt MacLaurin, Senior Design Director of eBay

Room B:
Get Smarter: How to Design Your Life for Continuous Cognitive Enhancement
Andrea Kuszewski – Researcher, Therapist, and Science Writer at IEET

3:30 PM – 4:00 PM

4:00 PM – 4:25 PM
Room A:
Gamification to Drive Smart Energy Behaviors
Peter Shaw, Senior Director of JDPower

Room B:
Big Brands and Gamification: Winning the Marathon
Irfan Kamal, SVP, Digital/Social of Ogilvy

4:00 PM – 5:00 PM
Room C:
Play for a Cause: San Francisco Planning Department

4:25 PM – 4:45 PM
Room A:
Mozilla Open Badges: How to recognize everyday, everywhere, anytime learning
Sunny Lee, Product/Partner Manager of Mozilla Open Badges

Room B:
Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification
Mike Martoccia, Cofounder of Dopamine

4:45 PM – 5:10 PM
Room A:
Panel – The Gamification of Health: Driving Behavior Change and Outcomes
Halle Tecco – Founder and CEO of Rock Health,  Robert Plourde – VP of Innovation and R&D at UnitedHealth Group,  Rebecca Woodcock – CEO and Founder of Cake Health, and Lance Henderson – CEO of Zamzee.

Room B:
Gaming the System: Motivation Lessons from the World of Card Counting
Jeff Ma, CEO and Founder of Tenxer

5:10 PM – 5:30 PM
Room A:
Gamification for Business: The Future of the Enterprise
Kevin Akeroyd, Senior Vice President, Field Operations at Badgeville

Room B:
How to Sell Gamification To Your Organization
Rajat Paharia, Founder of Bunchball

5:30 PM – 7:30 PM
GAwards Ceremony, Attendee Party, Networking, and Fun: (2 Bonus Events for Top Scorers Only)