gsummit June 19-21, 2012

June 21 – Schedule

9:00 AM – 9:10 AM
Intro to Gsummit
Gabe Zichermann, GamificationCo

9:10 – 9:35 AM
KEYNOTE: Engage Employees and Drive Innovation with Gamification
JP Rangaswami, Chief Scientist of

9:35 AM – 10:00 AM
When Goals Become Games: Gamification as a Tool for Achieving More
John Guerrera, CRM Coordinator at Lot18

10:00 AM – 10:25 AM
Enterprise Gamification of Fitness: From 10% to over 75% Regular Workouts
Charlie Kim, CEO of Next Jump Inc.

10:25 AM – 10:50 AM
Direct to Fan Engagement
Chamillionaire, CEO of Chamillitary, Inc.

10:50 AM – 11:10 AM

11:10 PM – 11:35 PM
Room A:
Games That Change the Nature of Work: Lessons in Making and Implementing Productivity Games in the Enterprise
Byron Reeves, Professor at Stanford

11:10 PM – 12:15 PM
Room C:
Play for a Cause: Problem Solving for World Wildlife Fund
Learn new “Gamestorming” techniques you can use in your organization

Room B:
Game On: 16 Design Patterns for User Engagement
Nadya Direkova, Senior UX Designer at Google

11:35 AM – 12:00 PM
Room A:
Enterprise User Experience: Making Work Engaging at Oracle
Erika Webb, User Experience Manager at Oracle

Room B:
Motivational GPS: Understanding the Science of Motivation
Kes Sampanthar, Director of Media Strategy at Cynergy

12:00 PM – 12:15 PM
Room A:
Making Work Fun: Using Gamification Internally to Inspire Your Team, Enhance Culture and Build Better Products
Billy Rodgers, Chief Revenue Officer of RedCritter and Jeff Coghlan of Matmi

Room B:
Visual Studio Achievements: Bringing Gamification To Software Developers
Karsten Januszewski, Software Development Engineer at Microsoft

12:15 – 12:40 PM
Room A:
Panel – The Enterprise Gets Gamified: Lessons from the Front Line
Mario Herger – Senior Innovation Strategist at SAP Labs, Dannette Veale – Digital Engagements and Technology Strategist at Cisco, Tyler Altrup – Senior Social Media Engagement Manager at EMC Corporation, and Adam Bosworth – CEO of Keas

Room B:
4 Tips to Achieve Business Results Through Community Gamification
Tricia Gellman, Senior Director of Product Marketing for, a Salesforce Company

12:40 PM – 2:00 PM

1:30 – 1:55 PM
Room A:
Gamification for Enterprises: How Badgeville Gamified Yammer and Engine Yard
Gregory Love, Business Development, Yammer
William (Bill) Platt, VP, Operations, Engine Yard.
Sponsored by Badgeville

1:30 PM – 1:50 PM (During End of Lunch)
Secret Session #2 for Top Scoring Attendees

2:00 PM – 2:25 PM
Room A:
The Investment Case for Gamification: Opportunities and Threats in the Next Five Years
Tim Chang, Managing Director at Mayfield Fund

Room B:
Stack Overflow and Stack Exchange: Programming the Programmers
Jeff Attwood, Chief Technology Officer of Stack Exchange Inc.

2:25 PM – 2:50 PM
Room A:
Gamifying Media: How Entertainment Brands are Redefining User Engagement
Jon Radoff, CEO of Disruptor Beam

Room B:
Internet Infidelity: Using Gamification to Cure Online Promiscuity
Keith Smith, Co-Founder and CEO of BigDoor

2:50 PM – 3:15 PM
Room A:
Banking to Government to Consumer Crowds: Experiences Building Innovative Games that Made a Difference
James Gardner, Chief Strategy Officer at Spigit

Room B:
The Automatic Customer: How to Design User Behavior
Nir Eyal, Man Behind the Curtain at Automatic Customer

3:15 PM – 3:40 PM
Room A:
Engaging Influence
Chris Makarsky, Vice President of Product at Klout

Room B:
Gamification for Social Good: Learning from AT&T
Beth Shiroishi, Vice President of Sustainability and Philanthropy at AT&T

3:40 PM – 4:00 PM
Room A:
Gamification: What’s Next 
Gabe Zichermann, CEO of Gamification Co