gsummit June 19-21, 2012


Gamification Summit sources the most interesting thinkers from across industries to share data and process-rich insights about how best to use (or not use) gamified techniques to engage employees, customers and the world. Speakers are carefully selected and promise to bring their “A-Game” – honesty, insight, facts and inspiration – to every talk they give. Standard sessions at GSummit are 18 minutes long, followed by Q&A and networking. You’re guaranteed to learn, feel inspired, and make meaningful connections for your organization. More speakers will be added on an ongoing basis – check back often.


KRISHNAN SARANATHAN is a seasoned executive with over 17 years of experience in a broad range of functional areas including P&L management, product development and innovation, marketing and merchandising and business development.  In his current role as Managing Director of MileagePlus at United Airlines, he is responsible for managing the mileage accrual and redemption portfolio, and all aspects of the loyalty currency including program economics, liability and member engagement. He is also responsible for managing P&L for the loyalty subsidiary valued at over $2B.   Prior to his current role, he led an internal consulting group that leveraged modeling, advanced analytics and technology investments to drive sustainable bottom line value in Revenue Management, Network Planning and other operational areas.  He has an MBA from Northwestern University, Master’s degree in Engineering from University of Missouri and Bachelor’s degree from Indian Institute of Technology.  He currently lives in a suburb of Chicago with his wife and two daughters.


JP RANGASWAMI is the Chief Scientist for and a Venture Partner at Anthemis Group. In 2007 & 2008, JP was selected as one of technology’s 50 most influential individuals in the Agenda Setters poll. JP was chosen for “vision and innovation rarely seen in CIOs.” Prior to joining he was Chief Scientist at British Telecom and before that Global CIO at Dresdner Kleinwort Wasserstein. He is a Fellow of both the Royal Society of Arts and the British Computer Society. Follow JP on Twitter @jobsworth




Featured Speakers


KEVIN AKEROYD is the SVP Field Operations of Badgeville, The Behavior Platform. Founded in 2010 to help companies measure and influence user behavior, Badgeville is the gold standard for gamification, having added a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. He is an experienced veteran of field operations and enterprise software, including leadership roles across sales, marketing and business development. He joined Badgeville from, where he managed operations, revenue, marketing alliances, and all client- and community-facing services for Jigsaw ( Akeroyd is an alumnus of the EPSO program at the Stanford Graduate School of Business, and has a degree in Business Administration from the University of Washington. Follow Kevin on Twitter @akeroyd


TYLER ALTRUP is a Senior Social Media Engagement Manager at EMC Corporation specializing in social metrics, social monetization, and gamification. He is a frequent blogger on all three topics, as well as music and gaming, at,, and He is currently building an advanced social metrics glossary in order to create a library of advanced social metrics, along with an understanding of their correlative and causal relationships. He also led the recent launch of RAMP, EMC’s new gamification-powered Recognition, Award, and Motivation Program, on the EMC Community Network. Tyler holds undergraduate degrees from the University of Missouri in Marketing, Latin, and International Studies as well as an MBA from Boston University. When he’s not on the clock, you can find him pwning n00bs on Xbox Live and PSN as TyBlues95. He wears jeans, sneakers, and giant headphones to work (and does not like cubicles). Follow Tyler on Twitter @TylerAltrup


JEFF ATWOOD serves as Chief Technology Officer of Stack Exchange Inc. Mr. Atwood was weaned as a software developer on various implementations of Microsoft’s BASIC in the 80’s, starting with his first microcomputer, the Texas Instruments TI-99/4a. He arrived at C# via Visual Basic 3.0 and Windows 3.1. He has a particular interest in the human side of software development which is reflected in his blog, Coding Horror. Follow Jeff on Twitter @codinghorror



RICHARD BARTLE is a highly acclaimed game designer and professor. Richard Bartle co-wrote the first virtual world, MUD (“Multi-User Dungeon”) in 1978, and has thus been at the forefront of the online games industry from its very inception. A former lecturer in Artificial Intelligence and current Visiting Professor in Computer Game Design (both at the University of Essex, U.K.), he is an influential writer on all aspects of virtual world design, development, and management. As an independent consultant, he has worked with most of the major online game companies in the UK and the U.S. over the past 20 years. His 2003 book, Designing Virtual Worlds, has already established itself as a foundation text for researchers and developers of virtual worlds alike. Richard is the developer of Bartle’s Player Types, a seminal work and core concept in Gamification. In his first ever presentation to the Gamification community, Richard will discuss the evolution of player typology and how we can segment audiences in new and exciting ways.


PETER BLACKER is the Executive Vice President of Telemundo Digital Media and Emerging Businesses Division. Blacker leads the division’s mission to fully leverage original programming on Telemundo and mun2, the network’s cable channel for bi-cultural youth, through custom branded entertainment, digital and mobile cross-platform solutions. He oversees the network’s digital and mobile properties including, the MSN and Televisa partnerships,, International Digital Media and Telemundo Emerging Platforms, which also incorporates Mobile and Licensing and Merchandising efforts. Due in large part to Blacker’s efforts, Telemundo has become a digital powerhouse that currently streams over 19 million videos monthly, making it a leader within the NBC Universal family. In addition, Blacker’s team collaborates and partners with Telemundo’s Sales Teams to offer 360 degree promotions on-air and offline and explore new marketing alternatives as they come to the market – from podcasts to broadband sponsorships – offering advertisers the very latest in interactive marketing. Follow Peter on Twitter @PeterBlacker


ADAM BOSWORTH is a technology leader and innovator who was instrumental in building numerous technology products, including Google Health, Microsoft Access, Microsoft Internet Explorer and BEA WebLogic Integration and Workshop. Adam founded Keas in 2008 to help people improve their lives by helping them to be healthier, and to help employers have a healthier, happier and more productive workforce. Follow Adam on Twitter at @AdamBosworth




DANIEL BRUSILOVSKY is the founder and CEO of Teens in Tech Labs, a company dedicated to helping young entrepreneurs by providing them the resources they need to get off the ground. Along with Teens in Tech Labs, Daniel is currently involved in ‘Olive The Movie’ as an Associate Producer, and as the Silicon Valley Evangelist for JESS3.Previously, Daniel was on the founding team of Qik (acquired by Skype), and has worked at TechCrunch (acquired by Aol), Apture (acquired by Google), atebits (acquired by Twitter), and Etude (acquired by Steinway & Sons). In addition to his own startup, Daniel also actively advises Everyme and mezz. Follow Daniel on Twitter @danielbru


JEFF COGHLAN is the creative force and digital visionary behind award-winning branded entertainment specialists, UK based Matmi. Before viral marketing had a name, Matmi’s hit game, “Monster Poolside Sumo” racked up millions of plays (and it’s still out there….). Jeff realized that engaging consumers with discreetly branded online games was highly influential – and much more powerful than traditional online advertising. Matmi has gone on to prove its theory time and again with brands including United Airlines, EMI Music (Gorillaz, Iron Maiden), Philips, J Nicholls (Vimto), ASDA, ITV and Parlophone (Lily Allen). Matmi’s Campaigns have attracted decades worth of brand exposure worldwide – and Matmi has the stats to prove it.


CHAMILLIONAIRE is hailed around the world for his major label platinum-plus debut smash album, The Sound of Revenge, the disc became one of the most influential hip-hop records in 2006, with the versatile Chamillionaire emerging as a mainstream multi-platform entrepreneur. The single and video for “Ridin’ featuring Krayzie Bone” became the most requested hip-hop anthem, soaring to the top of the urban, hip-hop and mainstream radio charts, almost single-handedly transforming the digital landscape. Chamillionaire was crowned one of the the biggest selling individualringtone artists ever, with over 5 million ringtone sales, and was certified by the RIAA as the first multi-platinumMastertone artist in history. His social network presence excelled as he exceeded 15 million profile views, and his digital dominance continued as he earned over 4 million in digital sales, outselling established stars such as Nelly and T.I. In keeping with the outpouring of recognition, the charismatic performer beat out proven superstars 50 Cent, Busta Rhymes and others for Best Rap Video of the Year honors for the groundbreaking “Ridin’” video, featuring Krayzie Bone, at the 2006 MTV Video Music Awards. In addition, the Houston rapper won “Rookie of the Year” and the prestigious “Alltell Wireless People’s Champ Award” (viewer’s choice) at the first ever BET Hip Hop Awards, as well as a nomination at the American Music Awards for Favorite New Breakthrough Artist. In February 2007, Chamillionaire received his first Grammy Award win in the Best R&B Performance By Duo Or Group category for “Ridin’.” In 2007, Chamillionaire released his sophomore effort, Ultimate Victory which debuted in the Top 10 of the Top 200 Sales Chart and was critically acclaimed as one of the best hip hop albums of the year. Now Chamillionaire is a successful social media savvy CEO who invests in startups and advises for other tech companies. He is currently working on finishing his third album entitled “Posion,” and you can be sure that Chamillionaire will continue to break new ground and be successful. Follow Chamillionaire on Twitter – @Chamillionaire


TIM CHANG is a proven venture investor and experienced global executive.  He was named on the 2011 Forbes Midas List of Top 100 Dealmakers, was featured by The Deal as one of five emerging VCs to watch and by the AlwaysON Hollywood IT List recognizing technology leaders in the digital entertainment industry.  Tim invests in the mobile, gaming, digital media and enterprise applications sectors and co-leads Mayfield Fund’s investment practice in China. He currently serves on the board of directors of BranchOut, a career networking application on Facebook, HealthTap, an interactive health network that virtualizes the doctor-patient experience, and Moat, a brand analytics SaaS platform. Follow Tim on Twitter @timechange


DAVID COBB, during his time at Thinkwell, has been the Creative Director for the Warner Bros. Theme Park in Abu Dhabi. Additionally, as a Creative Director for Universal Studios theme parks, Dave was responsible for the development and production of the Men In Black: Alien Attack ride for Universal Studios Florida. For the Paramount Parks chain in North America, David served as Senior Creative Director for numerous projects including The Italian Job Stunt Track, Tomb Raider: Firefall, School of Rock: Live in Concert, and Survivor: The Ride. As a show writer & director for Landmark Entertainment, Dave contributed to such projects as The Mask 3D for Warner Bros. Movie World in Madrid, Spain, Star Trek: The Experience for Paramount Parks at the Las Vegas Hilton, The M&M’s Academy for M&M/Mars & Will Vinton Productions, T2/3D for Universal Studios, Aliens 3D for Samsung & Twentieth Century Fox, TimeEscape at Chicago Navy Pier, and Caesars Magical Empire at Caesars Palace in Las Vegas. David has consulted on numerous projects for nearly every entertainment medium, for a very diverse range of clients. Follow Dave on Twitter @davecobb


SETH COOPER is the creative director of the Center for Game Science at the University of Washington. He received his PhD in Computer Science and Engineering from the University of Washington, advised by Zoran Popović. His current research focuses on using video games to solve difficult scientific problems. He is the co-creator and lead designer and developer of Foldit. He has also done research in real-time animation for games, often in the mocap lab. He has previously worked at Square Enix, Electronic Arts, Pixar Animation Studios and the UC Berkeley Space Sciences Laboratory (on BOINC).



NADYA DIREKOVA is a game designer, UX designer and start up mentor. She works at Google Mountain View as a Senior UX Designer, focusing on new products. In the past, Nadya designed websites at Razorfish and video games and toys at Leapfrog and Foundation 9. She’s a frequent speaker on user engagement and game thinking at SXSW, and has taught her approach at MIT, Google and Google Ventures. Follow Nadya on Twitter @nadya_d




CHRIS DUSKIN is the Vice President of Product at Badgeville, The Behavior Platform. Founded in 2010 to help companies measure and influence user behavior, Badgeville is the gold standard for gamification, having added a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. Duskin is a leading expert in web site testing, behavioral targeting, personalization and optimization. Prior to Badgeville, he was Director of Product Management at Adobe responsible for Adobe’s conversion optimization products, including Test&Target, Recommendations, Search&Promote, and Scene7. Chris arrived at Adobe through the acquisition of Omniture and earlier served as Director of Product Marketing at Offermatica. Prior to Offermatica, Chris spent several years at Fort Point Partners helping design and deliver ecommerce solutions for Global 1000 companies including Martha Stewart Omnimedia, Estee Lauder, Joann’s, and Kmart.


NIR EYAL is an entrepreneur who has sold two technology companies since 2003. For most of his career. Nir has worked in the video gaming and advertising industries where he learned, applied, and at times rejected, the techniques used to motivate and manipulate users. Nir writes to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. He is a contributing writer for TechCrunch and Forbes and a frequent speaker at industry conferences, universities, and Fortune 500 companies. Nir also is a mentor at several incubators including 500 StartupsFounders Institute and the Thiel Fellowship. Follow Nir on Twitter @nireyal


DR. JAMES GARDNER is the Chief Strategy Officer at Spigit. Dr. Gardner is the author of a number of books including “Innovation and the Future Proof Bank”, “The Little Innovation Book”, and is finishing his most recent work entitled “Sidestep and Twist.” He is also the author of widely read blogs Innovator InsideBankerVision and was nominated as the most “social media aware” executive in UK financial services in 2010. Dr. Gardner completed his doctorate in Innovation Management in Australia and moved to the United Kingdom in 2004. Follow James on Twitter @bankervision


TRICIA GELLMAN is the Senior Director of Product Marketing for, a company, where she is responsible for defining the positioning and messaging for the brand. Since joining in 2009, Gellman has been a frequent speaker at global Cloudforce events, led the marketing efforts for the launch of, fostered relationships with key partners like Dun and Bradstreet (D&B) and led product marketing activities resulting in new customer acquisition and revenue growth. Before joining, Tricia was the VP of Marketing for liveBooks a San Francisco-based startup delivering cloud solutions for creative professionals. Prior to that, she spent 9 years at Adobe Systems where she served as Director of Product Marketing for the Adobe Creative Suite and headed product marketing for the acquisition of Macromedia. She also spent time at Apple as well as a graphic designer in Washington DC. Follow Tricia on Twitter @triciagellman


JON GUERRERA is the Founder of WiseResume, a internet/human resources start up based out of Binghamton, New York where they make it easier for students, recent graduates, and industry experts to connect to one another in a system that rewards effort and creativity. Follow Jon on Twitter @JonGuerrera




LANCE HENDERSON is the CEO of Zamzee, a early stage company using technology and gamification to get kids and families more physically active.  Zamzee’s activity meter and web-based rewards program are designed to reward improvement in physical activity and bring together the physical and online worlds.  Research on Zamzee has demonstrated over 30% increase in activity among users relative to control groups. Go More, Get More! Follow Lance on twitter @lahenderson



MARIO HERGER is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the iPad game Air Attack and currently works with his four year old son on reaching the final level of Angry Birds. Follow Mario on Twitter @mherger


KARSTEN JANUSZEWSKI is a Technical Evangelist at Microsoft. He is, at heart, a developer. He’s been writing code since he was 12 years old and been making a living as a software engineer for the last 15 years, with Microsoft for the last 9 years. He’s interested in a variety of topics and technologies, ranging from microformats to metaphysics, from jQuery to WPF. He is the lead developer on the following Mix Online projects: Oomph, Glimmer, Flotzam, Incarnate, The Archivist, and The Archivist Desktop. Follow Karsten on Twitter @irhetoric



Host: ASHOK KAMAL is Co-Founder & CEO of Bennu, which is the leader in green social media marketing. Ashok coined the term “green gamification” and has worked extensively with FORTUNE 500 clients and startups to develop game-based campaigns that promote sustainability while creating enterprise value. Ashok’s career as a social entrepreneur spans the for-profit and nonprofit sectors, including launching a progressive entertainment company, leading a youth development organization, and working on Newsweek magazine’s inaugural Green Rankings while at KLD Research & Analytics, the pioneering sell-side firm for socially responsible investors. Ashok holds a BA in Sociology and Environmental Analysis & Policy from Boston University and a master’s in Nonprofit Management from Milano The New School. He earned his MBA in Entrepreneurship from Baruch College’s Honors program, where he served as President of the Sustainable Business Club, Baruch’s Net Impact chapter. He has also studied abroad at the Indian Institute of Management, India’s premier business school. Ashok has received numerous awards related to social enterprise. His writings on sustainability are regularly featured on leading websites and he is a frequent public speaker at green business events. He is also a board member of the Entertainers 4 Education Alliance and volunteers for the Network for Teaching Entrepreneurship (NFTE). In 2011, Ashok joined a distinguished team of eco-advocates to launch Ocean Aid, which is a campaign dedicated to protecting the health of our oceans. You can follow Ashok on Twitter @bennuworld


IRFAN KAMAL is the SVP, Digital/Social at Ogilvy and Head, Social Products/Partnerships. He’s responsible for identifying innovative opportunities for brands, introducing new products and services and creating leadership around measurement & analytics. His experience includes work with both B2C and B2B brands, including American Express, Nestle, IBM, Caesars Entertainment and Ford. Prior to his Ogilvy experience, Irfan worked with a social startup and a venture investment firm. He has an MBA from Stanford and a BSE in Computer Science from Princeton. Follow Irfan on Twitter @irfankamal



CHARLIE KIM serves as Chief Executive Officer and Chairman of Next Jump, Inc. Mr. Kim founded Next Jump in 1994. He worked in the Information Technology and Human Resources groups of Morgan Stanley in New York, Hong Kong and Tokyo from 1995 to 1997. He returned to Boston in April 1997 to grow the business full-time. To grow Next Jump from a one-person operation to a multi-layered corporation, he raised millions in independent investments from Wall Street’s most influential players. He graduated with Honors from Tufts University in 1995, where he earned a B.S. in Computer Science and a B.A. in Quantitative Economics. Follow Charlie on Twitter @charlieykim


JOSH KRAMER is the Founder & Managing Partner of Leapfrog Builders, a boutique consultancy helping consumer media companies, retail brands, and online game publishers leverage the latest approaches to loyalty (in retail) and consumer engagement (in media) to grow revenue and overall LTV. Gamification is a primary tool used by Leapfrog when designing and optimizing digital offerings for CBS, PCH, GSN, and many other clients. Josh has led the development, launch, and operation of cutting-edge online products & platforms to position start-up and high-growth organizations as industry leaders.Josh started his internet career as CTO & co-founder of GoAmerica, a pioneer in wireless web & email in 1994. Since GoAmerica’s IPO in 2000, Josh has held the CEO and other senior leadership roles in product & technology at Live Gamer, Oberon Media, Majesco Entertainment, and Microsoft. Josh lives with his wife and two young children in the Greater New York City.


ANDREA KUSZEWSKI, an Affiliate Scholar of the IEET, works as a researcher and manager with VORTEX Research Group, investigating the neuro-cognitive factors behind human behavior; this includes topics such as creativity, intelligence, sociopathy, and x-altruism. She has published papers on the neuroscience of creativity, intelligence, and the analysis of illegal behavior and the creative rule-breaking process. As well as being a researcher of creativity, she is herself a fine artist and has been trained in various visual communication medium, ranging from traditional drawing to digital painting, graphic design, and 3D modeling and animation for the medical and behavioral sciences. She recently joined Syntience, an AI startup in the Bay Area, as a Robopsychologist, working on technology to model human intuition and creative cognition in machines, called Artificial Intuition.  Andrea is also a popular and widely published science writer and a science communication activist. Her blog, The Rogue Neuron, addresses a variety of current science topics, but is mainly focused on cognitive neuroscience, psychology, autism, and education. Follow Andrea on Twitter @AndreaKuszewski


NICOLE LAZZARO is the founder and president of XEO Design Inc. and has been named one of the most influential women in the gaming industry by Forbes and Gamasutra. Nicole’s work on user experience and emotion spans over two decades and has worked with some big names such as EA, Ubisoft, D.I.C.E., and Lucas Arts. Her research is also some of the most well known, especially her paper – Why We Play Games. Follow Nicole on Twitter at @NicoleLazzaro




SUNNY LEE is the Product/Partner Manager for Mozilla Open Badges. She is responsible for partner engagement, community management, education about Open Badges and product feature development and prioritization. Sunny has a Master of Information Management & Systems degree from UC Berkeley with an emphasis in Education and Technology. In another lifetime, Sunny used to develop TV shows in Los Angeles. Follow Sunny on Twitter @soletelee




JEFFREY MA – Currently the CEO of Tenxer, Jeff is a poker expert and protagonist of the New York Times best-selling Novel Bringing Down the House and Hollywood hit movie 21, which told the story of a group of MIT students who made millions beating Vegas casinos at their own games. At Gsummit, Jeff will discuss how to think about gaming the system and the power of incentives. Follow Jeffrey on Twitter @jeffma




CHRIS MAKARSKY is the head of Product at Klout, where he drives strategy, planning and implementation for all Klout product initiatives. Prior to Klout, Chris led development for several products at Zynga, including Zynga Poker and Poker Blitz. Before Zynga, he oversaw product development for Yahoo! entertainment. Apart from finding the right mechanics to apply to his products, Chris holds core competencies in UX design, super smash bros., and PBRs. Follow Chris on Twitter @cmak




MATT MACLAURIN is a Senior leader in software design, with experience building startups and running leading-edge studios and managing interdisciplinary design-focused teams. Decades in software development, experience / interaction design, and leadership in startups and at the top software firms in the world – Microsoft and Apple. He is a member of the Newton 1.0 team, the project lead and lead designer for Kodu 1.0 and a design Director at FUSE Labs. Currently the senior director of design at eBay, Matt has had many major projects in search UI, 3D UI, social networks, collaborative software, game mechanics, game design, end-user authoring tools, and consumer software.


MIKE MARTOCCIA is the Crowdsourcing Commando and co-founder of Dopamine. He manages the accounts of several fortune 100 clients and coordinates the crowd’s efforts to successfully design and execute projects. A big believer in viral sourcing and creative injection, Mike also consults with some of today’s leading startups to drive engagement with playful game mechanics. Some of Mike’s most noteworthy clients include: AOL, ESPN, Tongal, Univision, Walt Disney Parks and Resorts, as well as Disney Interactive Media. Follow Mike on Twitter @mmartoccia


WANDA MELONI, founder and president of M2 Research,  is an industry analyst and market strategist. Wanda has a deep understanding of emerging trends in interactive entertainment, games, and social media. She has been tracking entertainment, development tools, 3D and graphics technologies, and emerging markets and trends for over 15 years. Wanda publishes articles and reports that on the market dynamics affecting development and consumer trends. In addition to her published works, she consults with many of the top companies in the industry, providing custom analysis, investment strategies, strategic positioning and competitive analysis. Prior to starting M2 Research, Wanda was president at DFC Intelligence, working with interactive game clients and custom projects. Early in her career Wanda was a senior analyst at Jon Peddie Research tracking 3D gaming, animation, virtual worlds, 3D web applications, CAD, visual simulation, and enterprise graphics solutions. Follow Wanda on Twitter  @wandameloni


ROB MULLANY is a Sales Engineer at Bunchball. In his role Rob works with clients to develop gamification strategies and architect technical implementations. His clients include both B2B and consumer businesses across North America. Prior to joining Bunchball Rob was Sales Engineer Manager at Big Machines, a cloud-based SFA provider. Follow Rob on Twitter @robertmullany




RAJAT PAHARIA is the founder and Chief Product Officer of Bunchball. He founded the company in 2005, and released the industry’s first gamification platform, Nitro, in 2007. Rajat works closely with Bunchball’s Fortune 500 clients to craft gamification strategies that engage customers, partners and employees, including companies like NBC, Warner Brothers, Comcast and Hewlett-Packard. Rajat’s skill set combines a unique expertise in technology, design and human behavior developed during a four-year career at design firm IDEO and through degrees in computer science and human-computer interaction. Follow Rajat on Twitter @rajatrocks


ROBERT PLOURDE  is Vice President of Innovation and R&D at UnitedHealth Group. As part of the UnitedHealth Group Innovation and R&D team, Mr. Plourde has accountability for defining and delivering innovation opportunities across UnitedHealth Group’s business segments. In this role, he is expanding the use of technologies to the many constituents in the health care sector including consumers, providers and employers. He is currently accountable for driving the vision and strategy for integration of gamification into the consumer, provider, and employee engagement platforms. Prior to joining UnitedHealth Group, Mr. Plourde spent 15 years with Accenture as a Senior Executive within Accenture’s Management Consulting team. He has worked with a broad range of clients across financial services, retail, industrial products, telecommunications, media and entertainment, and industrial products. During this time, he was accountable for defining and delivering on business and technology strategies which advanced customer engagement through innovation.


DAN PORTER is CEO of OMGPOP, the best a place to hang out, play free online multiplayer games, chat and make friends. The Company started in 2006 as iminlikewithyou, a place for people to play games to meet each other and in 2009 changed its name to the shorter OMGPOP where people meet each other to play games. OMGPOP will be bigger than unicorns and wrestling combined. Previously he was SVP of Corporate Development for Virgin USA. He is in charge of starting new companies in North America for Virgin with a special focus on media, music and digital media. He has led investments and realizations in a number of Virgin businesses. Prior to Virgin USA, Porter was VP, Business Development, for BeMusic (part of DirectGroup Bertelsmann) which comprised the world’s largest music club, The BMG Music Service, and one of the leading US online music retailers, CDnow. Previously, Porter was the President of Speedle, a venture funded company focusing on universal authentication technology. Prior to that, he was the President and COO of Ticketweb. Porter led the sale of TicketWeb to Ticketmaster. Follow Dan on Twitter @tfadp


 JON RADOFF is an entrepreneur focused on the intersection of the Internet, entertainment and social communities. In 1992, he started NovaLink, an online game publisher that created Legends of Future Past, distributed commercially on the CompuServe network. Legends became one of the first independent, commercial game products on the Internet. In 1997, Jon founded Eprise, the creator of a content management system that was a forerunner of modern blog and wiki technology. At Eprise, Jon raised venture capital, established product strategy and recruited a management team that succeeded in taking Eprise into Fortune 500 customers, culminating in a public offering on NASDAQ in 2000. In 2006, Jon started GamerDNA, a venture-capital funded social media company that built products driven by real-time gamer behavior. GamerDNA’s advertising product reached over 10 million unique users per month and counted top-tier game publishers including Blizzard/Activision, Electronic Arts, Namco and Turbine amongst its customers. GamerDNA merged with Crispy Gamer in 2009. Follow Jon on Twitter @jradoff


BYRON REEVES is Paul C. Edwards Professor in the Department of Communication and former Director of the H-STAR Institute (Human Sciences and Technologies Advanced Research) and its industrial affiliate program, Media X.  He is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and has published over 100 scientific papers about media and psychology.  His research has been the basis for a number of new media products for companies such as Microsoft, IBM, and Hewlett-Packard, in the areas of voice interfaces, automated dialogue systems, and business process simulations.  He is currently working on the application of multi-player game technology to behavior change and the conduct of serious work, and is Co-Founder of Seriosity, Inc., a company building enterprise software inspired by game psychology. Follow Byron on Twitter @byronreeves



JESSE REDNISS is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the properties, which has driven a major shift in the industry and competitor’s online efforts. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV. Follow Jesse on Twitter @jesseredniss


ADEO RESSI is a Founding Member of, an online community of 12,000 CEOs to research, rate, and review funding sources worldwide. Adeo also runs the Founder Institute, a mentoring program that helps entrepreneurs launch hundreds of world-class companies each year. The Institute is the eighth start-up that Adeo has founded or built, four of which were acquired and three of which are still operating. Follow Adeo on Twitter @adeoressi




BILLY RODGERS is a serial entrepreneur with a passion for bringing ideas to life.  As RedCritter’s CRO, he leads the effort in areas of capital acquisition, team building, market strategy development and forming strategic alliances.  He is a passionate leader, creative thinker and tireless evangelist for making work more fun!  Billy was most recently the founder and CEO of Revbright, a game mechanics platform for social shopping. He has received the 2010 Rice IT Rising Venture Award and was nominated for Ernst & Young’s Entrepreneur of The Year.  Billy lives in Plano Texas with his wife Brandie and two children Reagan and Noah.


Host: JESSE ROGERS is a San Francisco-based Marketing Consultant with more than 16 years of digital marketing expertise. Her passion for gamification grew from many years spent in the games industry, as well as her work with the Gamification Summit as manager of the premier GSummit SF and NY conferences in 2011. From 2007 to 2010, she served as Director of Marketing for MTV Networks’ Nickelodeon Kids & Family Games Group, where she led consumer marketing efforts for multiple premium games products and services. Prior to MTVN, Jessie oversaw B2B and B2C marketing for Trymedia Systems, a pioneer and leader in digital distribution and content protection for downloadable games. Follow Jesse on Twitter @SFGamify


KES SAMPANTHAR is Director of Media Strategy at Cynergy. Kes is responsible for leading the charge into the Media and Entertainment industry. Additionally, he is Founder and Director of Innovation for Metamemes where he created a new innovation tool called ThinkCube. Follow Kes on Twitter @KesSampanthar




PETER SHAW develops consumer engagement strategy for the consumer smart grid industry. He recently co-authored a major segmentation study of U.S. household energy behavior. Nineteen electric utilities currently subscribe to this behavioral segmentation solution. He is Senior Director in the Smart Energy division of J.D. Power and Associates where he advises energy company clients on customer experience design and engagement.




BETH SHIROISHI is vice president, sustainability and philanthropy with AT&T and serves as the president of the AT&T Foundation. In her role, she has responsibility for integrating charitable giving and sustainability into a cohesive strategy that creates shared value: long term value both for the company and the communities in which AT&T operates. Ms. Shiroishi is also responsible for integrating sustainable business practices throughout the company’s operations; contributing to initiative development and execution; developing and communicating AT&T’s positions; coordinating community engagement and communications; and managing stakeholder relationships. Ms. Shiroishi was appointed to this position in August 2011 to further align AT&T’s sustainability focus with its philanthropic efforts. Current priorities include energy efficiency, supply chain engagement, privacy and security, and overseeing AT&T’s corporate charitable giving programs, including the company’s signature charitable program, AT&T Aspire.


STEVE SIMS is the Vice President of Production & Professional Services at Badgeville, The Behavior Platform. Badgeville was founded in 2010 to help companies measure and influence user behavior with a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. Sims has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA’s earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies and Vice President of Product Management and Service Operations at Outspark. Follow Steve on Twitter @stevebadge


SAMANTHA SKEY is CRO at RecycleBank. Samantha is building a sustainable profit model for RecycleBank by monetizing all consumer touch-points. Most recently, Skey was CMO of Passenger, the social software innovator. Prior to Passenger, she built revenue at Alloy Media & Marketing; while in her role as the EVP Development, revenue went from under $100,000 to over $160 million, and the company went public in 1999.Early in her career, Skey managed advertising and sponsorship sales for divisions of Disney and CNET, but she began in digital marketing with Interactive Imaginations, now 24/7media. Skey received her BA in Comparative Literature from Hamilton College, and lives in New York City with her surfer husband and young children, Reed, and Clive. Follow Samantha on Twitter @samskey7


KEITH SMITH served as the CEO for 10 years and grew Zango from a startup to a multi-national company employing 300 people in six offices in four countries and multiple years was ranked among the Best Places to Work in Seattle. The company grew to $78 million in annual revenue and $24 million in EBITDA and ranked #7 on the Inc 500 list. While at Zango, Keith discovered a true passion for gamification after spending two years building a game-based loyalty program. Wanting to focus on game mechanics and gamification, and feeling the need to again scratch the entrepreneurial itch, Keith co-founded BigDoor with long-time business partner and best friend, Jeff Malek in 2009. A veteran entrepreneur, Keith started and bootstrapped two other tech companies prior to 1999. Follow Keith on Twitter @chiefdoorman


HALLE TECCO  is the Co-Founder & CEO of RockHealth, the first startup accelerator devoted exclusively to health companies. Tecco recognized the need and potential for startups in the digital health space while working at Apple’s App Store covering the health and medical vertical. Previously, she founded Yoga Bear, a national nonprofit that provides yoga to the cancer community in hospitals and at over 200 partner studios. Tecco has been named as one of “12 Entrepreneurs Reinventing Healthcare” by CNN, one of “15 Women to Watch in Tech” by Inc. Magazine, and was a L’Oreal “Woman of Worth” Honoree. Tecco has written for Harvard Business School Publishing, Stanford Social Innovation Review, and ForbesWoman. She has a Bachelor of Science degree from Case Western Reserve University and a Master of Business Administration from Harvard Business School. Follow Halle on Twitter @halletecco


TIM VANDENBERG– The #2 ranked MONOPOLY player in the United States, Tim is a school teacher who uses MONOPOLY to teach economics, probabilities, expected values, social negotiation skills and much more in grades 4-12. His socio-economically disadvantaged sixth graders have defeated U.S. & World Champions multiple times in actual tournament play, in addition to earning perfect scores on state math tests numerous times. Hear Tim’s inspiring story and get a chance to play with him in a special, hands-on event. Email Tim:



DANNETTE VEALE is the Digital Engagements and Technology Strategist, Cisco Sales and Partner Engagements and Recognition Programs at Cisco. Dannette lives and breathes new media. Prior to her role on the GSX and VPS team Dannette lead the creation and drove the strategy for the award winning Cisco Live and Networkers virtual program. Dannette has also managed global online and virtual programs for a variety of Cisco groups; most notably emerging markets. When she’s not evangelizing the use of virtual environments to extend the reach of an event and broaden the overall audience demographic participating, you’ll find Dannette engaged in such varied hobbies as producing streaming media, designing Web sites, or watching classic films such as Blade Runner. Outside of her daily immersion in the bleeding edge of collaborative media, Dannette’s also been known to partake in such real world activities as gardening, baking, and knitting;while watching cyberpunk anime, of course. Follow Dannette on Twitter @dveale


WES WASSON joined Citrix in August 2005 through its acquisition of NetScaler, Inc., where he was vice president of worldwide marketing.  Serving in executive roles at Sun Microsystems and Network Associates prior to that, Wasson has an extensive track record of success with nearly 25 years of experience in the datacenter infrastructure, networking and security markets.  At Sun, Wasson was vice president for the Java Enterprise System line of business, where he helped Sun achieve number one market share positions across several industry segments.  He held several leadership positions at Network Associates, where he contributed to their growth from a $200 million single-product company into a $1 billion industry leader in networking and security in just under four years.


ERIKA WEBB is a User Experience Manager at Oracle in the Fusion Applications User Experience team. She has been in the field of usability and user experience for 15 years. Erika aims  to be a bridge between the world of technology and world of people and their work. Using a combination of user research to understand the needs and wants of end users and interaction design to accomplish activities in a streamlined and intuitive manner, she works to create software that works the way people think about their jobs. She enjoys solving complex problems by getting at the root issues and applying design thinking to solve them. In User Assistance, Erika focuses on how to help people learn and understand complex interactions, in order to reduce onboarding costs, training needs and support costs. People-centered thinking combined with down to the earth approach to business and technology are the core of her work.


REBECCA WOODCOCK is the Founder and CEO of Cake Health, a web-app that provides transparency to healthcare coverage and expenses, helping individuals and families track, manage, and reduce their healthcare costs. Cake Health is a rapidly growing company in a new category where consumer internet meets healthcare, and making healthcare more approachable and engaging. Business Insider listed Cake Health as one of “”5 Insurance Startups to Watch.”” Launched to the public at TechCrunch Disrupt in Sept 2011, Cake Health was selected as one of the final 7 most disruptive startups. Woodcock was recently named as one of “”15 Women in Tech to Watch in 2012″” by Inc. Magazine, and has spoken about consumer driven healthcare trends for Singularity University’s FutureMed and recently for SXSW’s The future of Digital Health. Woodcock’s prior experience involved running quantitative and qualitative research related to consumer technology adoption, behaviors, and digital consumption.” Follow Rebecca on Twitter @RebeccaWoodcock


GABE ZICHERMANN is the chair of the Gamification Summit where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose book, ”Gamification by Design“ (2011) looks at the technical and architectural considerations for designing engagement using games concepts. His previous book ”Game-Based Marketing“ (2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at and Follow Gabe on Twitter @gzicherm