Gabe & Team


GABE ZICHERMANN  is the chair of the Gamification Summit, an author, highly rated public speaker and entrepreneur.  His upcoming book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field.  His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brandstrategy. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan.
Follow Gabe on Twitter @gzicherm


KEVIN SHANE is the Director of GSummit. In addition to running the event, he created the gsummitX community as well. He’s always willing to cover a delicious story about gamification, or share an aged craft brew from his beer cellar after a sweet session of kitesurfing off the Jersey coast.
Follow Kevin on Twitter @stogiemonster


MIKE MARTOCCIA is the Crowdsourcing Commando. He manages the accounts of several fortune 100 clients and coordinates the crowd’s efforts to successfully design and execute projects. A big believer in viral sourcing and creative injection, Mike also consults with some of today’s leading startups to drive engagement with playful game mechanics.Some of Mike’s most noteworthy clients include: AOL, ESPN, Tongal, Univision, Walt Disney Parks and Resorts, as well as Disney Interactive Media.
Follow Mike on Twitter @mmartoccia


JUSTIN SCHIER is a hybrid designer and developer with over 15 years of direct experience in the Internet space. He has been a business owner since 1999, the lead developer on large projects for companies such as JD Power and Associates, Bentley Motorcars, USC, and at least 100 others. Most recently he has focused on The Grocery Game, a subscription service focused on gaming the “system”, bringing extreme couponing to mere mortals. He lives in New York City.
Follow Justin on Twitter @justinschier


IVAN KUO is one of our editors and our social media expert. His pet project has been the G-Base, which lists everything and anything that is related to gamification. He’s a student at NYU–raise your hand if you’d like to go back to college!
Follow Ivan on Twitter @gamificationkuo


GARY HENKLE is our head of social media. You may know him as “^GH.” Gary is like the office jumping bean and always has a smile to share.
Follow Gary on Twitter @garyhenkle



TAAVI LINDMAA joins us all the way from the Baltic Sea Region of Estonia. Taavi approached with a desire to travel to NYC to learn more about game mechanics and engagement. He’s been focused on the research side of the business and his favorite thing to do is to throw on an apron, play Betty Crocker, and bake treats for the office.
Follow Taavi on Twitter @tafkin