gsummit June 19-21, 2012

Sessions »

Gamification in 2012: Trends in Consumer and Enterprise Markets

Gamification in 2012: Trends in Consumer and Enterprise Markets

Tags: Ivan June 15, 2012 0

This session will highlight some of the latest analysis and metric data from M2 Research. Gamification continues to gain momentum as platform vendors expand their offering and the applications continue to provide deeper, more

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Gamification: What’s Next

Gamification: What’s Next

Tags: , Ivan June 7, 2012 0

Gamification is clearly developing into a substantial industry in its own right. From almost no activity in 2009, today’s community numbers in the thousands, with hundreds of millions in revenue and investment, dozens of

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Gamifying Media: How Entertainment Brands are Redefining User Engagement

Gamifying Media: How Entertainment Brands are Redefining User Engagement

Tags: , Ivan June 7, 2012 0

How has the entertainment and media business evolved over recent years to embrace the seismic shocks coming from social media and mobile devices?  Forget what you learned a year ago, because the world has

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Panel – The Enterprise Gets Gamified: Lessons from the Front Line

Panel – The Enterprise Gets Gamified: Lessons from the Front Line

Tags: , Ivan June 6, 2012 0

As Gen-Y’ers and older people in organizations show dwindling rates of productivity and collaboration, forward thinking companies are turning to gamification as a solution. Many people are resistant to this change, finding that games

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Direct to Fan Engagement

Direct to Fan Engagement

Tags: , , Ivan June 6, 2012 0

Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among

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Games That Change the Nature of Work: Lessons in Making and Implementing Productivity Games in the Enterprise

Games That Change the Nature of Work: Lessons in Making and Implementing Productivity Games in the Enterprise

Tags: , , , Ivan June 6, 2012 0

There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work.  Beyond the lab, however, building and implementing enterprise game

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Gaming With the Crowd

Gaming With the Crowd

Tags: Ivan June 6, 2012 0

Crowdsourcing is not a new method by any measure but what is often unrealized about this method is it’s genesis…gamification. Crowdsourcing was born from gamification and has continued the legacy with its core fundamentals of enlisting

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Panel – The Gamification of Health: Driving Behavior Change and Outcomes

Panel – The Gamification of Health: Driving Behavior Change and Outcomes

Tags: , , , , Ivan June 5, 2012 0

Despite major advances in drugs and medical technology, Americans continue to get less healthy. Some have argued that the missing piece – and possibly the silver bullet – is in getting individuals engaged with

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Gamification for Social Good: Learning from AT&T

Gamification for Social Good: Learning from AT&T

Tags: , Ivan June 4, 2012 1

As the grasp of gamification spreads in ubiquity, it is no surprise that the use of gamification will become increasingly important for all areas of social responsibility. GameDesk is one such non-profit that has

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The Future of Gamification is Emotion

The Future of Gamification is Emotion

Ivan June 4, 2012 0

Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I

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How to Sell Gamification To Your Organization

How to Sell Gamification To Your Organization

Tags: , Ivan May 30, 2012 0

During the Summit you’ll get two days of intensive gamification theory, tactics and best practices.  But how do you translate that into action when you get back to work?  Bunchball invented gamification, we’ve launched

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Gamification Meets ROI: How to Design a Data-Driven Gamification Program

Gamification Meets ROI: How to Design a Data-Driven Gamification Program

Tags: , , , , Ivan May 28, 2012 0

Business leaders know that any technology investment must be supported with data to measure and prove success. In the new world of gamification, how can you design a successful program, which enables capture of

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From Samsung to EMC to NBC: Gamification at Play in Virtually Every Industry

From Samsung to EMC to NBC: Gamification at Play in Virtually Every Industry

Tags: , , Ivan May 28, 2012 0

The global leader in gamification, Badgeville works with over 170 world-class companies to help measure and influence user behavior with game mechanics and social mechanics. Featuring case studies from live programs, Badgeville’s Vice President

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Gamification for Business: The Future of the Enterprise

Gamification for Business: The Future of the Enterprise

Tags: , , Ivan May 28, 2012 0

Applying game design strategies to non-game, business environments requires a fundamental understanding of that business’objectives, digital touch points, and audiences. In this talk, join Badgeville and a Fortune 500 customer to explore how gamification

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Making Work Fun: Using Gamification Internally to Inspire Your Team, Enhance Culture and Build Better Products

Making Work Fun: Using Gamification Internally to Inspire Your Team, Enhance Culture and Build Better Products

Tags: , , Ivan May 25, 2012 0

In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development.  It’s since achieved a cult following of development communities

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Making the Second Screen Work: The Gamification of TV and Big Media

Making the Second Screen Work: The Gamification of TV and Big Media

Tags: , , , , , Ivan May 22, 2012 0

Bringing second (and third) screen interactions to TV is an arms race, and the stakes are getting higher by the day. But while television and other big media platforms continue to innovate and reimagine

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Gamifying Global Trading

Gamifying Global Trading

Tags: , Ivan May 22, 2012 0

Gamifying Global Trading: with an inventory of millions of unique items and a business spanning every industrialized country and much of the developing world, eBay has a huge data set with ripe for all

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4 Tips to Achieve Business Results Through Community Gamification

4 Tips to Achieve Business Results Through Community Gamification

Tags: , , , Ivan May 22, 2012 0

Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business

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The Investment Case for Gamification: Opportunities and Threats in the Next Five Years

The Investment Case for Gamification: Opportunities and Threats in the Next Five Years

Tags: , , Ivan May 22, 2012 0

Gamification is reaching just about every industry imaginable because of how powerful it is but have you ever considered applying gamification to your investment portfoilio? Come see Tim Chang of the Mayfield Fund discuss

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Engaging Influence

Engaging Influence

Tags: , , Ivan May 22, 2012 0

Klout is the standard for influence. Since 2008, Klout has been measuring people’s influence on social networks and giving rise to a new class of influencers. From modeling the Klout Score, to +Ks and

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The Automatic Customer: How to Design User Behavior

The Automatic Customer: How to Design User Behavior

Tags: , Ivan May 22, 2012 0

In an age of increasing online distractions, companies need to form habits to stay relevant in users’ lives. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products. Nir

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Banking to Government to Consumer Crowds: Experiences Building Innovative Games that Made a Difference

Banking to Government to Consumer Crowds: Experiences Building Innovative Games that Made a Difference

Tags: , , , Ivan May 22, 2012 0

Gardner built innovation games to encourage bank tellers improve their bank, then took the same systems to government to get civil servants to drive next generation government. In this session he’ll talk about how

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Stack Overflow and Stack Exchange: Programming the Programmers

Stack Overflow and Stack Exchange: Programming the Programmers

Tags: , Ivan May 22, 2012 0

We didn’t set out to make participation a game in 2008, but when we considered what we wanted users to do that was constructive not just for themselves, but for the greater community, the

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Game On: 16 Design Patterns for User Engagement

Game On: 16 Design Patterns for User Engagement

Tags: , , Ivan May 22, 2012 0

In this session we will discuss the practical design patterns that motivate users to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding

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Gaming the System: Motivation Lessons from the World of Card Counting

Gaming the System: Motivation Lessons from the World of Card Counting

Tags: , , , Ivan May 18, 2012 0

Gaming the system made the MIT blackjack team a huge financial success but what ultimately made Jeff excel was his use of metrics and measurement to motivate us both as a team and as

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Mozilla Open Badges: How to Recognize Everyday, Everywhere, Anytime Learning

Mozilla Open Badges: How to Recognize Everyday, Everywhere, Anytime Learning

Tags: , Ivan May 18, 2012 0

In today’s world, learning happens everywhere. This makes it difficult to gain recognition for skills and achievements acquired outside of traditional learning environments. Mozilla’s Open Badges is aimed at addressing this challenge by making

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Gamification to Drive Smart Energy Behaviors

Gamification to Drive Smart Energy Behaviors

Tags: , Ivan May 18, 2012 0

Consumer energy management is tradtionally a low-involvement category. Utilities are challenged to engage customers as participants in emerging “smart grid” programs that promise to lower customer bills while harnessing demand-side energy resources. This presentation

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Get Smarter: How to Design Your Life for Continuous Cognitive Enhancement

Get Smarter: How to Design Your Life for Continuous Cognitive Enhancement

Tags: Ivan May 18, 2012 1

Is it possible to increase your intelligence? Absolutely. Do you need technology or cognitive enhancers to accomplish this? Absolutely not. Science shows us that the key to cognitive improvement is keeping your brain active

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A Game Designer’s View of Gamification

A Game Designer’s View of Gamification

Tags: , Ivan May 18, 2012 0

Imagine you’re a novelist who has developed a way to write better fiction. Now suppose that journalists have adopted it for writing better factual stories; you might be moderately surprised to learn that it works. This

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Bing Rewards: A case study in moving from STUFF to SAPS

Bing Rewards: A case study in moving from STUFF to SAPS

Tags: , Ivan May 18, 2012 0

Microsoft launched the Bing Rewards program in 2010 with the vision of rewarding search activity and using rewards content to retain users by educating them about Bing’s value as they ‘searched for points’. The

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Gaming for Good: Millennial Moms and Competitive Collaboration

Gaming for Good: Millennial Moms and Competitive Collaboration

Tags: , Ivan May 18, 2012 0

Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming.  Many a millennial mom relies upon gaming dynamics in

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When Goals Become Games:Gamification as a Tool for Achieving More

When Goals Become Games:Gamification as a Tool for Achieving More

Tags: Ivan May 18, 2012 0

Whether we like it or not, many of our toughest goals require grueling effort, difficult lifestyle changes and a great deal of persistence. However, because goals are purpose driven and complex, they’re the perfect

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Monopoly Academy: Winning the “Game” of No Child Left Behind through Gamification and Monopoly, the World’s Most Famous Board Game

Monopoly Academy: Winning the “Game” of No Child Left Behind through Gamification and Monopoly, the World’s Most Famous Board Game

Tags: , Ivan May 18, 2012 1

Gamification has “Monopolized” Tim Vandenberg’s 6th grade classroom, as he has utilized the world’s all-time best-selling board game brand (Monopoly) to inspire & motivate his students to conquer the “game” of No Child Left

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Behavior by Design: How to Engineer Behavior in Yourself and Others

Behavior by Design: How to Engineer Behavior in Yourself and Others

Ivan May 18, 2012 0

In an age of increasing online distractions, companies need form habits to stay relevant in users’ lives. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products.   NIR

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KEYNOTE: Engage Employees and Drive Innovation with Gamification

KEYNOTE: Engage Employees and Drive Innovation with Gamification

Tags: , , admin February 27, 2012 Comments Off on KEYNOTE: Engage Employees and Drive Innovation with Gamification

Work – how we do it, why we do it, and what’s expected of us is changing in companies big and small and around the world. This change is being brought about by the

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KEYNOTE: Reinventing Loyalty: How Gamification Reshapes Consumer Marketing

KEYNOTE: Reinventing Loyalty: How Gamification Reshapes Consumer Marketing

Tags: , admin February 27, 2012 1

Consumer behavior is changing. With the rise in market noise and complexity, so too must innovative brands change the way they market to those consumers. At the front line of these shifting sands are

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Internet Infidelity: Using Gamification to Cure Online Promiscuity

Internet Infidelity: Using Gamification to Cure Online Promiscuity

Tags: , , admin February 27, 2012 3

80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing

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Solving Hard Problems with Gamification and Crowdsourcing

Solving Hard Problems with Gamification and Crowdsourcing

Tags: , , , admin February 27, 2012 2

In 2011, the team behind Foldit – a crowd-work game developed at the University of Washington – made headlines for unlocking the secrets of a key protein in the fight against HIV. What had

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Enterprise User Experience: Making Work Engaging at Oracle

Enterprise User Experience: Making Work Engaging at Oracle

Tags: , admin February 27, 2012 1

Oracle Applications User Experience is getting into the game with research and design on how to gamify enterprise applications, such as the company’s Fusion. Oracle’s research with real users helped them change how they

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Big Brands and Gamification: Winning the Marathon

Big Brands and Gamification: Winning the Marathon

Tags: , , admin February 27, 2012 0

There’s significant potential value to brands from creating experiences that leverage gamification to better delight and engage customers. However, agencies and brands both have challenges in adopting and scaling gamification’s promise. In this case

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Motivational GPS: Understanding the Science of Motivation

Motivational GPS: Understanding the Science of Motivation

Tags: , admin February 27, 2012 1

Motivation is complicated – with a great deal of challenge, controversy and misunderstanding about its dimensions. Intrinsic vs extrinsic, positive vs negative – none of the research is definitive, and we’re still only beginning

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Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online

Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online

Tags: , , admin February 27, 2012 0

OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn’t a given,

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The Future Gamer Generation: What Lies Beneath

The Future Gamer Generation: What Lies Beneath

Tags: , admin February 27, 2012 0

Daniel Brusilovsky is no ordinary young entrepreneur. As the founder of Teens in Tech, he’s created a movement bringing young people together with thought leaders of all ages to foster understanding and opportunities for

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Making the Second Screen Work: The Gamification of TV and Big Media

Making the Second Screen Work: The Gamification of TV and Big Media

Tags: , , admin February 27, 2012 0

Bringing second (and third) screen interactions to TV is an arms race, and the stakes are getting higher by the day. But while television and other big media platforms continue to innovate and reimagine

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Writing Rollercoasters: Stories, Spectacle & Games in Physical Places

Writing Rollercoasters: Stories, Spectacle & Games in Physical Places

Tags: , admin February 27, 2012 1

Hear one of the world’s leading experience designers Dave Cobb talk about the future of physical space, how we’ll interact with each other, and the role of gamification in creating engagement. From retail to

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Building a Better Entrepreneur with Gamification: The Founder Institute Experience

Building a Better Entrepreneur with Gamification: The Founder Institute Experience

Tags: , , admin February 27, 2012 1

Educating adults, and helping them achieve their full potential is the mission of The Founder Institute. It’s the world’s largest incubator/accelerator of startups, operating in dozens of cities around the world and giving thousands

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Changing Employee Behavior Without Force: Health and Wellness at NextJump

Changing Employee Behavior Without Force: Health and Wellness at NextJump

Tags: , admin February 27, 2012 0

Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups

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Visual Studio Achievements: Bringing Gamification To Software Developers

Visual Studio Achievements: Bringing Gamification To Software Developers

Tags: , admin February 27, 2012 0

How do you build progress, achievements and fun into one of the world’s most widely-used technical platforms? That was the question facing the Microsoft Visual Studio team when they set out to Gamify their

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The G-Word: Rallying the Enterprise Behind Gamification

The G-Word: Rallying the Enterprise Behind Gamification

Tags: , admin February 27, 2012 0

While it’s easy to see gamification adopted by small startups and companies that cater to millenials – what about getting big, slow-moving and B2B companies to adopt these new techniques? SAP – one of

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