gsummit June 19-21, 2012

Enterprise Workshop

Earn your Gamification Design Certification by attending the Enterprise Gamification Workshop conducted by SAP’s Mario Herger. Mario is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP. He has worked in the past as developer, development manager, architect, product manager and other roles on a series of new SAP products and has been driving communities for more than 15 years, including innovative topics at SAP, like Visual Composer, Business Process Experts, mobile and gamification. REGISTER HERE

He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management from the Vienna university of Economy.

He recently played through all levels of the iPad game Air Attack and currently works with his four year old son on reaching the final level of Angry Birds.

In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Simulation etc. He has driven the awareness around gamification inside and outside SAP by organizing and leading innovation events around this topic, working with gamification platform- & service-providers, and by incorporating gamification into SAP’s strategy.

Who Should Attend:

  • Startup Founders/Execs
  • Product Designers/Managers
  • UI/UX Professionals
  • Marketing Strategists
  • Community Managers
  • HR Managers
  • Those who wish to understand and effectively implement game design to add value to their business

Mario’s Enterprise Gamification workshop will help participants to:

  • Onboard
  • Define the Challenge & Goals
  • Understand the Player(s)
  • Develop a Holistic Enterprise Gamification Strategy
  • Gamify the Process / App / Site
  • Sustain & Grow the Process / App / Site
  • Consider Legal, Ethical and Moral Challenges
  • Balance Reward Systems
  • Update and Run Ongoing Gamified Systems
  • Become gamification-designers.

Workshop Goals

The goal of the basic workshop is to

Understand and embrace the concepts of Gamification thinking & design, to incorporate engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

At the end of the workshop the gamification-designers will be able to apply these techniques and tools to gamify enterprise-grade applications, processes and websites as well as earn their Gamification Design Certification. They will know how to choose the right gamification platform and tools, design an enterprise wide gamification strategy that balances reward systems across applications and processes and finds adoption by the users. REGISTER HERE