Title: Head of Technology, Connected Devices
Chris is the co-author of GbD and has built/launched multiple gamification projects for startups and big companies. He’s going to share his unique insight into what it takes to actually make gamification work in your organization – resources, process, methodologies. He’ll also discuss what doesn’t work, and how to learn from failure.
Title: Manager Brand, Identity and Media
Esther is responsible for branding and marketing communication (strategy & campaigns), including communication for sponsoring at AEGON Netherlands N.V. She is the project leader on the latest gamification implementation (Speel je toekomst) at Aegon to help make pension planning more fun.
Company: Gamification.co, Dopamine
Title: Founder, Partner
Gabe is the chair of the Gamification Summit where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose book, ”Gamification by Design“ (2011) looks at the technical and architectural considerations for designing engagement using games concepts. His previous book ”Game-Based Marketing“ (2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at http://gamification.co