gsummit June 19-21, 2012

Gamification Summit 2011

Gamification Summit 2011 in New York was a sell out success. Below is the agenda from the two-day conference, highlighting our keynote speakers and fantastics sponsors.

Gamification Summit NYC
Thursday and Friday, September 15-16, 2011
8:00am to 6:00pm

Full schedule PDF.

Keynotes Sessions Panels Workshops Sponsored Events

Just added! NEW session descriptions and speakers! Check back frequently for updates and announcements, including more sessions, speakers, parties, and more. A sample of conference topics includes:


Keynote Address:
Making Retail Fun Again: Lessons in Engagement from GiltGroupe
Speaker: A Fire Side Chat with Alexandra Wilkis Wilson, Co-Founder Gilt Groupe
Interviewed by Divya Gugnani, Founder, Send the Trend
Time: Day 1, 9:15AM–9:45AM Location: Safra Hall
Retail is changing. Today’s consumer is savvy, deal-centric and socially driven. Building engagement and keeping the experience fresh is more important than ever before. Few companies have been more successful at this than Gilt Groupe, the pioneer in luxury-driven social flash sales. For millions, Gilt made shopping fun again, bringing back surprise, delight, status and sociability with astonishing results. In this unprecedented, intimate discussion, Alexandra Wilkins, co-founder of Gilt, discusses the secrets of building fun and engagement into the retail experience, shares her vision for the future of millennial-driven shopping and how to build an industry-leading loyalty program without giving discounts or free merchandise.

Keynote Address:
Big Media & Real Life: Gamifying the World for Fun & Engagement
SpeakerSusan Bonds, 42 Entertainment
Time: Day 1, 3:15PM–3:45PM Location: Safra Hall
Building interactive, viral and engaging gamified experiences isn’t just for the online world. If you do it right, you can get millions of people to spend days, months and even years playing with you in the real world. Hear the secrets of how to engage consumers offline from the visionary and undisputed master designer of real world games, Susan Bonds. Susan is the force behind Flynn Lives (Tron Legacy), I Love Bees (Halo), and dozens of other blockbuster ARGs. Her group has helped major media companies reinvent their marketing campaigns and motivated millions of consumers to play around the world. Susan will share her insights on how to design engagement for the real world, a must-attend session for anyone looking to motivate in-store or location-based consumer behavior.


Introduction and Opening Remarks: Why Gamification?
SpeakerGabe Zichermann, Gamification Co
Time: Day 1, 9:00AM-9:15AM Location: Safra Hall

Featured Session:
Engaging Consumers in Finance: the Example
SpeakerAaron Forth,
Time: Day 1, 11:00AM-11:30AM Location: Classroom A
Can tracking finances, managing budgets and saving money be fun? figured out a way to not only build an easy-to-use personal finance website, but to attract more than 6 million users since launching in 2007 – 90 percent whom say they have changed their financial habits as a result of using the service. In this session, Aaron Forth (VP and GM of Intuit Personal Finance) will share how has made personal finance fun and engaging through design and gamification, and how other companies can learn from the model.

Featured Session:
Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging
SpeakerSarah Faulkner, Microsoft
Time: Day 1, 12:45PM–1:15PM Location: Safra Hall
Gamification is a hot topic in the enterprise, with Gartner Group predicting over 50% of the world’s largest companies will be actively gamifying by 2015. As the use of game techniques picks up in Corporate America, we can learn what works and what doesn’t for engaging users in a B2B setting from market-leader Microsoft, now in its second iteration of Ribbon Hero. With millions of users playing to interact with its Office suite, Microsoft has pulled off a coup – making a “utility” experience fun and engaging. Find out how they did it, the key B2B lessons and the key techniques for successfully getting Gamification into your enterprise in this candid case study.

Featured Session:
The Games Jihadis Play: Extremism, Recruitment and Gamification
Speaker:  Alix Levine, Cronus Global
Time: Day 1, 12:45PM-1:15PM Location: Classroom A (Ground Floor)
Alix Levine, Director of Research at Cronus Global, examines the development and structure of online extremist communities. Many of today’s extremists interact within a subculture supported by online forums and bulletin boards. Many of these communities have begun to use gamified techniques to submerge visitors in the community, often with the goal of indoctrination. Alix Levine shares a few lessons in power of gamification as a tool, and the importance of open and ethical use of these powerful techniques.

Featured Session:
Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location
SpeakerGeoff Lewis, TopGuest
Time: Day 1, 2:15PM-2:45PM Location: Safra Hall
Location-Based Networks like Foursquare, MyTown and Facebook Places are transforming how consumers engage with retail, brands, travel and each other. At the leading edge, these apps are reinventing loyalty programs, bringing rewards to small merchants and connecting existing programs to the virtual world. Can we cut through the hype and understand how check-ins and location-aware networks will affect brands? What are the most innovative players doing today, and what does the future hold for this approach? How can you leverage the power of gamification and location to create unprecedented engagement? Hear the inside scoop and vision from Geoff Lewis, founder and CEO of TopGuest, the visionary connecting traditional loyalty programs with location-based consumer behavior.

Demo Session:
SuperBetter: Unleashing Heroic Potential for Health
SpeakerSean Baenen, Social Chocolate
Time: Day 1, 3:45PM-4:00PM Location: Safra Hall
How can a game help you achieve your health goals or recover from injury or illness? See how games can help users face life’s toughest challenges in this inspiring demonstration of SuperBetter from the creative minds at Social Chocolate.

Demo Session:
AXA Equitable’s Pass It On!
SpeakerConnie O’Brien, AXA Equitable
Time: Day 1, 4:00PM-4:15PM Location: Safra Hall

Featured Session:
Changing Behavior with Positive Reinforcement: Speed Camera Lottery & Beyond
SpeakerKevin Richardson, MTV 
Time: Day 1, 5:15PM-5:45PM Location: Safra Hall
Our world is full of negative reinforcement and punishment for a job done poorly. Games teach us that positive reinforcement works better for creating most kinds of behavior change and adherence. What about in the real world? How can we leverage those behavior-modification lessons from games and apply them to our world to improve outcomes and get the best out of people? Internationally-renowned designer Kevin Richardson will share his vision for inspiring change through Gamification based on his experience and case studies, including his work designing the sensational “Speed Camera Lottery” in Sweden.

Introduction and Opening Remarks: The Importance of Design
SpeakerGabe Zichermann, Gamification Co
Time: Day 2, 9:00AM-9:15AM Location: Safra Hall

Design Intensive:
Gamification by Design: a Dive Into the Essentials of Designing for Engagement
Speaker:  Gabe Zichermann, Gamification Co – Author “Gamification by Design”
Time: Day 2, 9:15AM-9:30AM Location: Safra Hall
Gabe Zichermann will give illustrations and best cases while highlighting important elements of design within the process of gamification, including the latest research and models from the upcoming book, “Gamification by Design (O’Reilly)”.

Design Intensive:
Designing for User Motivation: Understanding the Four Quadrants & How They Affect Your Product Design
Speaker:  Jon Radoff, Disruptor Beam – Author “Game On”
Time: Day 2, 9:30AM-9:45AM Location: Safra Hall
Growing out of lessons learned in the recently released book, Game On: Energize Your Business with Social Media Games, author Jon Radoff shares his extensive experience in bringing game design to business. Adapted from Bartle, the four quadrants–immersion, achievement, cooperation and competition–shape how players interact with a game, and also come into play in how consumers engage with a company. Jon Radoff shares his experience in this Design Intensive.

Design Intensive:
Innovate with Gamification: Sidestep & Twist
Speaker:  James Gardner, Spigit – Author “Sidestep and Twist”
Time: Day 2, 9:45AM-10:00AM Location: Safra Hall
James Gardner previously worked as Director of Future Design and CTO at the UK’s Department for Work and Pensions, where he helped to develop a new internal platform for innovation in Government. He currently works at Spigit. In his upcoming book, Sidestep and Twist, he shares his extensive experience in innovation management and how enterprise can utilize gamification to build a business around new ideas while seeing them through to completion.

Design Intensive:
The Science of Gamification: Unlocking the Hidden Motivational Power of Gamification
Speaker:  Michael Wu, Lithium Technologies
Time: Day 2, 10:00AM-10:15AM Location: Safra Hall
Michael Wu explains his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years examining the complex systems of social media at Lithium Technologies, Wu has gained extensive experience in the new science of engagement. He shares the potential and pitfalls of applying the science in this design intensive.

Demo Session:
Mozilla Open Badges: Recognition for All Types of Learning and Real Results
Speaker:  Brian Brennan, Mozilla
Time: Day 2, 10:30AM-10:45AM Location: Safra Hall
Using Mozilla’s new Open Badge Infrastructure, any organization, course or community can issue badges backed by their own seal of approval. Learners can collect badges from different sources and display them on their resume, web site, social networking profiles, employment sites, or just about anywhere. See how it works in this awesome demo from Mozilla.

Featured Session:
Gamifying the Classroom: An Inspirational Teacher’s Story of Making Education Fun
Speaker:  Ananth Pai, Teacher
Time: Day 2, 11:00AM-11:30AM Location: Safra Hall
As former globetrotting business executive turned elementary school teacher, Ananth Pai has seen it all. But when he inherited his class in White Bear Lake, MN, Pai realized there had to be a better, more engaging way to teach. So he grouped students by learning style, and retooled the curriculum to make use of off-the-shelf games (both edutainment and entertainment) to teach reading, math and other subjects. Students play on Nintendo DS and PCs, both single and multiplayer, for example. Their overall point scores are tabulated and shared using leaderboards. Find out what lessons were uncovered in the classroom.


Featured Panel:
Real vs Virtual Rewards: The Battle Over Consumer Motivation
Moderator: Christine Lagorio, Inc Magazine
Samantha Skey, Recyclebank
Irving Fain, CrowdTwist
Kris Duggan, Badgeville
Brian Wong, Kiip

Time: Day 1, 9:45AM-10:40AM Location: Safra Hall
Loyalty programs have historically offered physical-world rewards, and the traditional wisdom says that consumers must be able to earn real goods to be satisfied. Many even argue that location-based networks like Foursquare won’t reach their full potential until they can offer tangible benefits. But is this true? Social and video games rarely offer free things as rewards, choosing to use the physical world as a revenue source (e.g. offers) instead of as a redemption path. Hear from companies on the leading edge – and on both sides of the debate – share their experience, research and data, and learn how you can best design your rewards system to take advantage of changing consumer behavior.

Featured Panel:
Community Rules: Using Gamification to Drive Publishing and Community Engagement
Moderator: Greg Johnson, Fooda
Jesse Redniss, USA Networks
Rajat Paharia, Bunchball
Michael Ahern, MLB
Esteban Contreras, Samsung
Brandon Evans, CrowdTap

Time: Day 1, 11:00AM-11:45AM Location: Safra Hall
What do Twitter, democracy and crowdsourcing have in common? The answer is you. Community has shown to be extremely powerful in driving engagement with traditional campaigns and entertainment outlets. Once the domain of fan made content and independent websites, media brands have begun to give notice to their supportive community through gamified campaigns and community management. In return, businesses have an invaluable source of opinion and information in order to shape their own products. Beat the GMAT, USA Networks, and Bunchball share insight in how to successfully manage and support a community.

Featured Panel:
Gamifying the Enterprise: Performance Enhancing Game Mechanics
Moderator: Byron Reeves, Stanford University
Mario Herger, SAP
Maksim Ovsyannikov, Rypple
Kes Sampathar, Cynergy
Charlie Kim, NextJump
Obie Fernandez, Dueprops

Time: Day 1, 1:15PM-1:55PM Location: Safra Hall
Large enterprises and innovative startups are constantly seeking ways to attract, retain, train and incentivize the top-performing employees. Increasingly, they are turning to Gamification as a technique for accomplishing that goal, often with astonishing results. Whether it’s real-time feedback to check out clerks, or 360 degree evaluations with virtual rewards and badges, the innovations just keep coming. Find out how the enterprise sets the standard for training and employee engagement, and how you can leverage this in your organization.

Featured Panel:
Behavior Change: Improving Lives & Increasing Longevity with Gamification
Moderator: Libe Goad, ZDNet
Steve Kimmel, University of Pennsylvania
Dan Brostek, Aetna
Andres Moran, Earndit
Ron Gutman, HealthTap
Robert Plourde, UnitedHealth Group

Time: Day 1, 4:30PM-5:10PM Location: Safran Hall
Changing consumer behavior in health and wellness has been one of the most challenging areas of motivational gamification. Recent successes – and an extraordinary amount of investment and interest – are driving a renewed belief that Gamification and the “quantified self” can change seemingly intractable behaviors. But are these results real and lasting, or are they temporary and situational? What can marketers, product designers and practitioners learn from the gamification lessons of the health industry and how can those be applied to other domains? These and other questions will be answered by these esteemed – and uniquely experienced – panelists.

Featured Panel:
Learning to Love Fun Again: Education & Training the Gamified Way
Moderator: David Samuelson, Pearson
NT Etuk, Tabula Digita;
Mike Fulkerson, Rosetta Stone
Matt Shobe, BigDoor
Anthony Zolezzi, Greenopolis
David Park, Beat the GMAT

Time: Day 2, 11:30AM-12:15PM Location: Safran Hall
Traditional education already has many game mechanics at play: scores give points for academic achievement, students level up through grade levels, finals represent a stressful boss level of all you’ve learned so far. The problem is that so far, the game has been designed poorly. Gamification has already begun to help educators reach their students in new and innovative ways. Pearson, Rosetta Stone, and Tabula Digita share their experience in bringing fun to the classroom.


Gamification Workshop: Get Hands On With Gamification
Teacher:Gabe Zichermann, Gamification Co
Time: Day 2, 10:45AM-4:30PM (break for lunch) Location: Classroom A (Ground Floor)
With an all-new curriculum developed by Gabe Zichermann (author,Game-Based Marketing and Gamification by Design), our hands-on, interactive workshop leads you through the complete process of developing and implementing a gamification strategy. Learn the foundations of gamification, discover player types and what motivates and engages them, and see which game mechanics and designs are most effective. You’ll leave the workshop ready to implement a successful gamification plan, customized to your business needs. More information on the workshop page.


Sponsored Session:
Brought to you by the Sponsors of Gamification Summit NYC

Gamification Law: Formula for Success
SpeakerJames Gatto, Pillsbury Law
Time: Day 1, 1:15PM-2:00PM Location: Classroom A (Ground Floor)
In this rapidly changing legal and regulatory environment, new issues are arising weekly, and there’s a lot you need to know to manage risk. From bank secrecy to gift card laws to the local, national and international stage, gamification is rewriting the legal landscape. Hear from James Gatto, Partner at Pillsbury, Winthrop, and one of the world’s leading experts on this topic. He will share his expert knowledge of the latest risks, opportunities and strategies to manage virtual goods, economies and communities in our gamified world.

Social Meets Gamification: Badgeville Success Stories & Social Fabric Demo
SpeakerSteve Sims, Badgeville
Time: Day 1, 4:30PM-5:15PM Location: Classroom A (Ground Floor)
Badgeville, the leader in social loyalty and smart gamification, will share examples from some of their most successful projects. Plus, see a demo and learn how to increase conversion, retention, time spent on site, and referrals with Social Fabric, a powerful revolution in the social user experience.


Birds of a Feather Breakfast
Time: Day 1, 8:00AM-9:00AM; Location: Events Hall
Enjoy coffee and continental breakfast on us. Connect with fellow attendees to discuss gamification in your industry vertical.

Party! Gamification Summit NYC Social
Time: Day 1, 6:00PM-8:00PM; Location: Events Hall
Have cocktails and delicious hors d’oeuvres while you mingle with the experts, connect with Sponsors, and network with new friends at the official party for Gamification Summit NYC!

Birds of a Feather Breakfast
Time: Day 2, 8:00AM-9:00AM; Location: Events Hall
Enjoy coffee and continental breakfast on us. Connect with fellow attendees to discuss gamification in your industry vertical.

Author Meet-and-Greet and Book Signings
Time: Day 2, 12:15PM-1:15PM; Location: Events Hall
Enjoy coffee and continental breakfast on us. Connect with fellow attendees to discuss gamification in your industry vertical.