Company: Gamification.co, Dopamine
Title: Founder, Partner
Twitter: @gzicherm
Gabe is the chair of GSummit, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” (McGraw Hill, 2013) includes case samples of successful implementations of gamification applications as well as a glimpse into the future of fields such as HR, Loyalty and User Engagement. His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Book #2, “Gamification by Design” (O’Reilly, 2011) focused on design strategy and tactics needed to integrate game mechanics into projects or companies. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. Visit gamification.co


Featured Speakers


Company: IDF
Title: Spokesperson
Twitter: @IDFSpokesperson
21 years old from Kibbutz Lohamei Ha’Getaot, enlisted in 2010 to the IDF Spokesperson Unit’s New Media Desk, where she served as a soldier and later as deputy commander. Ella was the project manager of IDF Ranks and oversaw the work process. She’s the main editor of the IDF blog and responsible for all IDF activity on social platforms. Previously a blogger, she enjoys baking and reading comics.

Company: Freshbiz
Title: Founder
Twitter: @SimchaGluck


Company: Wikistrat
Title: CTO
Twitter: @wsdan
Daniel is the CTO of Wikistrat: the world’s first massively multiplayer online consultancy, leveraging a global network of subject matter experts. Having completed studies in both Information Technology and Counter-Terrorism/Security in Australia, Daniel has built and operated systems in a range of interesting environments from live theatres to corporate banks and beyond.


Company: GameIS (The Israeli Association for Game Industry Professionals)
Title: Co-founder
Twitter: @doronir
As one of the veterans of the Israeli Gaming scene, Doron has been part of this exciting industry for more than 15 years, performing key roles in ventures such as Vgames.co.il, MSN.co.il, Funtactix, Oberon Media, Come2Play, Overwolf, Gotigo and more. Currently the CEO of a new venture in stealth mode, Nir also teaches game design at the Beit Berl game design program, and is one of the founders of GameIS – The Israeli Association for Game Industry Professionals.


Company: We Create Stuff
Title: Founder/Game Developer
Twitter: @idotal
20 years old from Ra’anana, enlisted in 2011 to the IDF Spokesperson Unit’s New Media Desk, where he serves as a programmer. Aside from maintaining the IDF blog, Ido was one of the chief innovators behind IDF Ranks. He’s the desk’s main programmer and is responsible for every technical aspect of IDF projects in social media. He enjoys gaming and playing the drums.