gsummit June 19-21, 2012

4 Tips to Achieve Business Results Through Community Gamification

Ivan May 22, 2012 0

Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business goals. In this presentation, Tricia Gellman, senior director of product marketing at Salesforce’s Data.com, will provide attendees with four tips for leading a gamified community to business success by illustrating case studies that delivered real-world results.Each month, Data.com’s 2 million-member strong community provides over one million new pieces of business information essential to Data.com’s success. This level of motivation is a direct result of four simple steps:

  • Defining user motivation
  • Applying incentives to meet member goals
  • Creating MVPs to champion the community
  • Staying on top of trouble by maintaining fair play

After participating in this presentation, attendees will understand how to duplicate this approach by growing a gamified community that rewards members, encourages fun, manages competition and maintains community standards. Don’t miss out on this awesome session!

 

TRICIA GELLMAN is the Senior Director of Product Marketing for Data.com, a salesforce.com company, where she is responsible for defining the positioning and messaging for the Data.com brand. Since joining salesforce.com in 2009, Gellman has been a frequent speaker at global Cloudforce events, led the marketing efforts for the launch of Data.com, fostered relationships with key partners like Dun and Bradstreet (D&B) and led product marketing activities resulting in new customer acquisition and revenue growth. Before joining salesforce.com, Tricia was the VP of Marketing for liveBooks a San Francisco-based startup delivering cloud solutions for creative professionals. Prior to that, she spent 9 years at Adobe Systems where she served as Director of Product Marketing for the Adobe Creative Suite and headed product marketing for the acquisition of Macromedia. She also spent time at Apple as well as a graphic designer in Washington DC. Follow Tricia on Twitter @triciagellman

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