gsummit June 19-21, 2012

Direct to Fan Engagement

Ivan June 6, 2012 0

Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among an army of social media managers who reply with canned responses and feigned sincerity. Chamillionaire, however, realized that he could engage with his fans by turning it all into one big game. The resulting proccess? His Chamillitary social network with fans actively participating amongst themselves competing for prizes while talking about Chamillionaire. Learn how Grammy award winning Artist Chamillionaire implemented this program and why he chose this approach over traditional methods to engage with his fan base.


CHAMILLIONAIRE is hailed around the world for his major label platinum-plus debut smash album, The Sound of Revenge, the disc became one of the most influential hip-hop records in 2006, with the versatile Chamillionaire emerging as a mainstream multi-platform entrepreneur. The single and video for “Ridin’ featuring Krayzie Bone” became the most requested hip-hop anthem, soaring to the top of the urban, hip-hop and mainstream radio charts, almost single-handedly transforming the digital landscape. Chamillionaire was crowned one of the the biggest selling individualringtone artists ever, with over 5 million ringtone sales, and was certified by the RIAA as the first multi-platinumMastertone artist in history. His social network presence excelled as he exceeded 15 million profile views, and his digital dominance continued as he earned over 4 million in digital sales, outselling established stars such as Nelly and T.I. In keeping with the outpouring of recognition, the charismatic performer beat out proven superstars 50 Cent, Busta Rhymes and others for Best Rap Video of the Year honors for the groundbreaking “Ridin’” video, featuring Krayzie Bone, at the 2006 MTV Video Music Awards. In addition, the Houston rapper won “Rookie of the Year” and the prestigious “Alltell Wireless People’s Champ Award” (viewer’s choice) at the first ever BET Hip Hop Awards, as well as a nomination at the American Music Awards for Favorite New Breakthrough Artist. In February 2007, Chamillionaire received his first Grammy Award win in the Best R&B Performance By Duo Or Group category for “Ridin’.” In 2007, Chamillionaire released his sophomore effort, Ultimate Victory which debuted in the Top 10 of the Top 200 Sales Chart and was critically acclaimed as one of the best hip hop albums of the year. Now Chamillionaire is a successful social media savvy CEO who invests in startups and advises for other tech companies. He is currently working on finishing his third album entitled “Posion,” and you can be sure that Chamillionaire will continue to break new ground and be successful. Follow Chamillionaire on Twitter – @Chamillionaire

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