gsummit June 19-21, 2012

From Samsung to EMC to NBC: Gamification at Play in Virtually Every Industry

Ivan May 28, 2012 0

The global leader in gamification, Badgeville works with over 170 world-class companies to help measure and influence user behavior with game mechanics and social mechanics. Featuring case studies from live programs, Badgeville’s Vice President of Production and Professional Services, Steve Sims, will uncover business success stories for both customer-facing and employee-facing gamification implementations. Learn how companies across technology, human resources, entertainment, social good, retail, education and more are using gamification to increase key business objectives.


STEVE SIMS is the Vice President of Production & Professional Services at Badgeville, The Behavior Platform. Badgeville was founded in 2010 to help companies measure and influence user behavior with a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. Sims has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA’s earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies and Vice President of Product Management and Service Operations at Outspark. Follow Steve on Twitter @stevebadge

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