In this session we will discuss the practical design patterns that motivate users to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding experience and building the expert player experience.
NADYA DIREKOVA is a game designer, UX designer and start up mentor. She works at Google Mountain View as a Senior UX Designer, focusing on new products. In the past, Nadya designed websites at Razorfish and video games and toys at Leapfrog and Foundation 9. She’s a frequent speaker on user engagement and game thinking at SXSW, and has taught her approach at MIT, Google and Google Ventures. Follow Nadya on Twitter @nadya_d