There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work. Beyond the lab, however, building and implementing enterprise game applications that make a difference is hard. Based on his work with Seriosity Inc., Byron will talk about how game psychology gets translated into successful business applications focusing on on three areas: epic business stories, technical integration and change management.
is a Professor at Stanford University and Faculty Director of the Stanford Media X Program. He has published over 100 scientific papers about psychological processing of interactive technology and is author, with Leighton Read, of Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
. Byron has worked extensively with industry, including two years at Microsoft Research working on early designs that leveraged social responses to media in enterprise applications. Currently, Byron is Co-Founder of Seriosity, Inc., a company building enterprise software that uses the successful ingredients of engaging games to change how people work.