gsummit June 19-21, 2012

Gamification for Business: The Future of the Enterprise

Ivan May 28, 2012 0

Applying game design strategies to non-game, business environments requires a fundamental understanding of that business’objectives, digital touch points, and audiences. In this talk, join Badgeville and a Fortune 500 customer to explore how gamification is changing the face of the modern social enterprise. Learn how game mechanics, reputation mechanics, and social mechanics can be deployed across your website, mobile and enterprise applications to increase adoption of key technology investments as well as customer loyalty and engagement.


KEVIN AKEROYD is the SVP Field Operations of Badgeville, The Behavior Platform. Founded in 2010 to help companies measure and influence user behavior, Badgeville is the gold standard for gamification, having added a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. He is an experienced veteran of field operations and enterprise software, including leadership roles across sales, marketing and business development. He joined Badgeville from, where he managed operations, revenue, marketing alliances, and all client- and community-facing services for Jigsaw ( Akeroyd is an alumnus of the EPSO program at the Stanford Graduate School of Business, and has a degree in Business Administration from the University of Washington. Follow Kevin on Twitter @akeroyd

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