gsummit June 19-21, 2012

Gamification Meets ROI: How to Design a Data-Driven Gamification Program

Ivan May 28, 2012 0

Business leaders know that any technology investment must be supported with data to measure and prove success. In the new world of gamification, how can you design a successful program, which enables capture of actionable, data-based insights? Chris Duskin, Badgeville’s VP of Product and former Omniture product leader, will discuss how world-class businesses are using gamification to understand the health of their community based on user behavior. Learn how interaction design, level modeling, and reward mapping tie directly into the design of a sustainable, data-driven gamification program.


CHRIS DUSKIN is the Vice President of Product at Badgeville, The Behavior Platform. Founded in 2010 to help companies measure and influence user behavior, Badgeville is the gold standard for gamification, having added a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. Duskin is a leading expert in web site testing, behavioral targeting, personalization and optimization. Prior to Badgeville, he was Director of Product Management at Adobe responsible for Adobe’s conversion optimization products, including Test&Target, Recommendations, Search&Promote, and Scene7. Chris arrived at Adobe through the acquisition of Omniture and earlier served as Director of Product Marketing at Offermatica. Prior to Offermatica, Chris spent several years at Fort Point Partners helping design and deliver ecommerce solutions for Global 1000 companies including Martha Stewart Omnimedia, Estee Lauder, Joann’s, and Kmart.

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