Consumer energy management is tradtionally a low-involvement category. Utilities are challenged to engage customers as participants in emerging “smart grid” programs that promise to lower customer bills while harnessing demand-side energy resources. This presentation reviews utility industry efforts to employ game mechanics in motivating customers to engage in smart energy management behaviors.
PETER SHAW, JD Power
PETER SHAW develops consumer engagement strategy for the consumer smart grid industry. He recently co-authored a major segmentation study of U.S. household energy behavior. Nineteen electric utilities currently subscribe to this behavioral segmentation solution. He is Senior Director in the Smart Energy division of J.D. Power and Associates where he advises energy company clients on customer experience design and engagement.