gsummit June 19-21, 2012

Gamification: What’s Next

Ivan June 7, 2012 0

Gamification is clearly developing into a substantial industry in its own right. From almost no activity in 2009, today’s community numbers in the thousands, with hundreds of millions in revenue and investment, dozens of focused startups and countless lives improved. There’s no doubt that a more gameful future awaits us – but what form will it take? Will marketing and enterprise foci continue their separate paths, or will they merge? Will health gamification live up to its promise of changing the wellness of society, or will behavior change be short-acting and easily forgotten in the face of temptation? What areas will see the greatest interest, investment and success in the coming year? Join expert, author and GSummit chair Gabe Zichermann for a fast-paced discussion of the future ahead, and learn how you can help shape this exciting industry.


GABE ZICHERMANN is the chair of the Gamification Summit where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose book, ”Gamification by Design“ (2011) looks at the technical and architectural considerations for designing engagement using games concepts. His previous book ”Game-Based Marketing“ (2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at and Follow Gabe on Twitter @gzicherm

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