gsummit June 19-21, 2012

Gamifying Global Trading

Ivan May 22, 2012 0

Gamifying Global Trading: with an inventory of millions of unique items and a business spanning every industrialized country and much of the developing world, eBay has a huge data set with ripe for all sorts of playful experiences. Matt MacLaurin, lead of eBay’s EPIC design lab, will share some never-seen-before internal prototypes and concepts aimed at unlocking the massive engagement potential of this unique online property.


MATT MACLAURIN is a Senior leader in software design, with experience building startups and running leading-edge studios and managing interdisciplinary design-focused teams. Decades in software development, experience / interaction design, and leadership in startups and at the top software firms in the world – Microsoft and Apple. He is a member of the Newton 1.0 team, the project lead and lead designer for Kodu 1.0 and a design Director at FUSE Labs. Currently the senior director of design at eBay, Matt has had many major projects in search UI, 3D UI, social networks, collaborative software, game mechanics, game design, end-user authoring tools, and consumer software.

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