gsummit June 19-21, 2012

Gaming for Good: Millennial Moms and Competitive Collaboration

Ivan May 18, 2012 0

Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming.  Many a millennial mom relies upon gaming dynamics in manging their families’ behavior.  They are also active gamers themselves, and enjoy gaming the bottom line in their houshold investments.  Get into the mom psyche with proprietary research from Recyclebank on moms as chief gaming officer of the household.

 

Samantha Skey, CRO of RecycleBank

SAMANTHA SKEY is CRO at RecycleBank. Samantha is building a sustainable profit model for RecycleBank by monetizing all consumer touch-points. Most recently, Skey was CMO of Passenger, the social software innovator. Prior to Passenger, she built revenue at Alloy Media & Marketing; while in her role as the EVP Development, revenue went from under $100,000 to over $160 million, and the company went public in 1999.Early in her career, Skey managed advertising and sponsorship sales for divisions of Disney and CNET, but she began in digital marketing with Interactive Imaginations, now 24/7media. Skey received her BA in Comparative Literature from Hamilton College, and lives in New York City with her surfer husband and young children, Reed, and Clive. Follow Samantha on Twitter @samskey7

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