gsummit June 19-21, 2012

Gaming With the Crowd

Ivan June 6, 2012 0

Crowdsourcing is not a new method by any measure but what is often unrealized about this method is it’s genesis…gamification. Crowdsourcing was born from gamification and has continued the legacy with its core fundamentals of enlisting the crowd to participate or play the game and compete to win the ultimate measure of achievement. From NASA to tennis shoes, the engagement is a game. I’ll present some of the history as well as some of the more contemporary ways in which the crowd is enlisted to participate in some of today’s leading research and development.


MIKE MARTOCCIA is the Crowdsourcing Commando of Dopamine. He manages the accounts of several fortune 100 clients and coordinates the crowd’s efforts to successfully design and execute projects. A big believer in viral sourcing and creative injection, Mike also consults with some of today’s leading startups to drive engagement with playful game mechanics. Some of Mike’s most noteworthy clients include: AOL, ESPN, Tongal, Univision, Walt Disney Parks and Resorts, as well as Disney Interactive Media. Follow Mike on Twitter@mmartoccia


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