gsummit June 19-21, 2012

Making Work Fun: Using Gamification Internally to Inspire Your Team, Enhance Culture and Build Better Products

Ivan May 25, 2012 0

In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development.  It’s since achieved a cult following of development communities and companies who are now experiencing the results of gamification in the workplace. We’ll look at how Matmi,  a leading advergame developer, is using the gamified agile project management tool to inspire it’s team, increase productivity, build culture, and at the end of the day, make better games.


BILLY RODGERS is a serial entrepreneur with a passion for bringing ideas to life.  As RedCritter’s CRO, he leads the effort in areas of capital acquisition, team building, market strategy development and forming strategic alliances.  He is a passionate leader, creative thinker and tireless evangelist for making work more fun!  Billy was most recently the founder and CEO of Revbright, a game mechanics platform for social shopping. He has received the 2010 Rice IT Rising Venture Award and was nominated for Ernst & Young’s Entrepreneur of The Year.  Billy lives in Plano Texas with his wife Brandie and two children Reagan and Noah.

JEFF COGHLAN is the creative force and digital visionary behind award-winning branded entertainment specialists, UK based Matmi. Before viral marketing had a name, Matmi’s hit game, “Monster Poolside Sumo” racked up millions of plays (and it’s still out there….). Jeff realized that engaging consumers with discreetly branded online games was highly influential – and much more powerful than traditional online advertising. Matmi has gone on to prove its theory time and again with brands including United Airlines, EMI Music (Gorillaz, Iron Maiden), Philips, J Nicholls (Vimto), ASDA, ITV and Parlophone (Lily Allen). Matmi’s Campaigns have attracted decades worth of brand exposure worldwide – and Matmi has the stats to prove it.

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