gsummit June 19-21, 2012

Panel – The Gamification of Health: Driving Behavior Change and Outcomes

Ivan June 5, 2012 0

Despite major advances in drugs and medical technology, Americans continue to get less healthy. Some have argued that the missing piece – and possibly the silver bullet – is in getting individuals engaged with their own health and wellness. Gamification has been at the forefront of this movement, and early successes are astonishing – even as questions about scalability and long term efficacy remain. Come hear the leading thinkers on this subject weigh the options, share valuable insights and set a path for a healthy future.



HALLE TECCO  is the Co-Founder & CEO of RockHealth, the first startup accelerator devoted exclusively to health companies. Tecco recognized the need and potential for startups in the digital health space while working at Apple’s App Store covering the health and medical vertical. Previously, she founded Yoga Bear, a national nonprofit that provides yoga to the cancer community in hospitals and at over 200 partner studios. Tecco has been named as one of “12 Entrepreneurs Reinventing Healthcare” by CNN, one of “15 Women to Watch in Tech” by Inc. Magazine, and was a L’Oreal “Woman of Worth” Honoree. Tecco has written for Harvard Business School Publishing, Stanford Social Innovation Review, and ForbesWoman. She has a Bachelor of Science degree from Case Western Reserve University and a Master of Business Administration from Harvard Business School. Follow Halle on Twitter @halletecco



ROBERT PLOURDE  is Vice President of Innovation and R&D at UnitedHealth Group. As part of the UnitedHealth Group Innovation and R&D team, Mr. Plourde has accountability for defining and delivering innovation opportunities across UnitedHealth Group’s business segments. In this role, he is expanding the use of technologies to the many constituents in the health care sector including consumers, providers and employers. He is currently accountable for driving the vision and strategy for integration of gamification into the consumer, provider, and employee engagement platforms. Prior to joining UnitedHealth Group, Mr. Plourde spent 15 years with Accenture as a Senior Executive within Accenture’s Management Consulting team. He has worked with a broad range of clients across financial services, retail, industrial products, telecommunications, media and entertainment, and industrial products. During this time, he was accountable for defining and delivering on business and technology strategies which advanced customer engagement through innovation.


REBECCA WOODCOCK is the Founder and CEO of Cake Health, a web-app that provides transparency to healthcare coverage and expenses, helping individuals and families track, manage, and reduce their healthcare costs. Cake Health is a rapidly growing company in a new category where consumer internet meets healthcare, and making healthcare more approachable and engaging. Business Insider listed Cake Health as one of “”5 Insurance Startups to Watch.”” Launched to the public at TechCrunch Disrupt in Sept 2011, Cake Health was selected as one of the final 7 most disruptive startups. Woodcock was recently named as one of “”15 Women in Tech to Watch in 2012″” by Inc. Magazine, and has spoken about consumer driven healthcare trends for Singularity University’s FutureMed and recently for SXSW’s The future of Digital Health. Woodcock’s prior experience involved running quantitative and qualitative research related to consumer technology adoption, behaviors, and digital consumption.” Follow Rebecca on Twitter @RebeccaWoodcock


LANCE HENDERSON is the CEO of Zamzee, a early stage company using technology and gamification to get kids and families more physically active.  Zamzee’s activity meter and web-based rewards program are designed to reward improvement in physical activity and bring together the physical and online worlds.  Research on Zamzee has demonstrated over 30% increase in activity among users relative to control groups. Go More, Get More! Follow Lance on twitter@lahenderson

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