Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I will share how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization. Free white paper and models on how to use emotion to create games with the Four Keys to Fun.
Nicole Lazzaro, President XEO Design, Inc.
NICOLE LAZZARO is a world renown game researcher, designer, and speaker who makes games more fun. Nicole Lazzaro discovered the Four Keys to Fun in 2004, a model used by hundreds of thousands of game developers worldwide. She used this model to design the iPhone’s first accelerometer game in 2007, now called Tilt World. One of the 100 most influential women in high tech,top 20 women working in video games, and top 10 women in gamification. Nicole’s work has been widely cited by global news media such as Wired, Fast Company, CNN, CNET, The Hollywood Reporter, and Red Herring. She has advised the White House and the US State Department on the use of games to unlock human potential to improve our world. For the past two decades as the CEO of XEODesign she has improved hundreds of millions of player experiences for companies such as Ubisoft, EA, Disney, and Cartoon Network; as well as worked on best selling franchises such as Myst, Diner Dash, Pogo, and The Sims. One of the pioneers in applying game design outside of games she designed game inspired UI for Oracle, Cisco, Kaiser, Sun, Roxio, and others as early as 1992.