Advanced Gamification Workshop w/ Gabe Zichermann

Earn your Gamification Design Certification by attending the Advanced Gamification Workshop conducted by Gabe Zichermann. Workshop Ticket also includes full 2-day GSummit Conference Access (April 17 & 18). Gabe is the chair of the Gamification Summit, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brandstrategy. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. REGISTER HERE

This hands-on, interactive workshop leads you through the complete process of developing and implementing a gamified system, including best (and worst) practices. You can bring your own project or work on a sample concept, and submit your proposal to earn your official Gamification Design Certification.

Creating engagement with game design can be complex–but the rewards are unparalleled. Increased customer activity, retention, and viral growth are all within reach. Take the guesswork out of your Gamification strategy and learn from leading experts in this unprecedented, focused workshop.

You will leave the workshop ready to gamify your business with an action plan, solutions to key problems, and reference materials such as books, whitepapers, and course documents. Whether you are building a new product or service from scratch, or looking to make your existing experience more fun, this Gamification Workshop is a one-of-a-kind opportunity to learn, problem-solve, and interact with the most experienced practitioners in the space.

Pre-requisites (only 1 needed)

Who Should Attend:

  • Startup Founders/Execs
  • Product Designers/Managers
  • UI/UX Professionals
  • Marketing Strategists
  • Community Managers
  • HR Managers
  • Those who wish to understand and effectively implement game design to add value to their business

Workshop Schedule – April 16

9:00 Certification Process
Understanding the Gamification Architecture

9:15 Vision: Seeing the Future
Mad Libs
Cover Story

10:00 Player Story
Player Types
– Peer Interview
– Spider Web

11:00 Metrics
Defining Engagement — E Metrics
– $100

11:15 Designing Action
Progression to Mastery
– Action Verb Choice
– Actions on the Mountain
– Actions in the Funnel

12:15 LUNCH

12:45 Designing Fun
Reverse Engineering
12 Fun Things

1:45 Point Systems
Assigning Points to Action
Simulate Points Economy

2:15 Badging
Designing Badges

2:30 Rewards
– SAPS Ideation

3:00 Putting It Together (Optional)
Elevator Pitch
Next Steps

3:30 Complete


To Purchase Workshop tickets, REGISTER HERE