Webinar Recording: How and Why Gamification Works

The Science of Consumer Engagement Webinar with Gabe Zichermann

Thanks to everyone that joined our webinar on Feb 5th about Gamification of Marketing. Below is the audio for those that would like to listen again or share, and for those that were not able to make it.


We’d love to continue this conversation with you at GSummit this April 16-18 in San Francisco. Here are a few reasons why you should attend:

  • Hear from top speakers
  • Earn your gamification certification
  • Learn how gamification is driving engagement & loyalty
  • Learn how gamification is reinventing the enterprise & HR
  • Engage with the gamification community

Gamification is becoming a necessary strategy in order to stay competitive and to grow your business–and GSummit is the only place to get this needed, hands-on learning. Use discount code WEBENT to save $225 for your tickets to GSummit SF 2013 — code expires Feb 15 at 11:55pm EST.

Register for GSummit Here

Webinar Recap:
Gamification is changing the world of consumer loyalty, advertising and marketing. From scrappy startups to the Fortune 500, the use of game mechanics in non-game contexts is helping savvy marketers cut through the noise, educate and engage customers of all ages. Companies are lowering the costs of acquisition, loyalty and promotions in ways that go well beyond making a branded version of Angry Birds or adding badges and points to a website. In the process, companies like Nike, Google, Tabasco, American Express, McDonald’s, Zappos and hundreds of others have raised engagement as much as 200%, increased revenues by 30-50%, and social media traffic by 100%. But how do they do it?

Behind these amazing successes is the science of human engagement combined with scalable methodology, proven design patterns and cost-effective technologies. In short – it’s the process of gamification that has become a winning strategy for these leading companies, and it can work for you too. Join the world’s foremost expert on the use of gamification and author of the upcoming book The Gamification Revolution (McGraw Hill, 2013) — Gabe Zichermann — for a data-packed, all-new, hour-long webinar that reveals:

  • How gamification works — and doesn’t
  • Examples of the best and worst gamified programs
  • Key gamified strategies that you can use to dominate your market
  • How to address the game-centric Millennial generation

A special thanks to Badgeville for Sponsoring this Webinar


Here’s the webinar recording (audio + slides) and feel free to use hashtag #gzwebinar:


Click here for our Gamification of HR Webinar