What is Gamification?

Gamification is the process of using game mechanics and game thinking to engage users and to solve problems.


“The size of the gamification market, currently estimated at around $100mm, will grow to more than $2.8b by 2016.” — M2Research

“Top gamification vendors are projecting 197% growth in 2012, up from 155% in 2011.” — M2Research


“By 2014…more than 70% of Global 2000 organizations will have at least one gamified application, driving 50% of all innovation ” — Gartner


Some gamification quotes from our partners & friends:

“Gamification is reshaping consumer marketing at United, focusing primarily on the Loyalty Program.
Krishnan Saranathan – Managing Director-Mileage Plus, United Airlines

“We took our Company (of mostly engineers) from 5% of the employees working out regularly to over 80% consistently for the last two years…all by using enterprise gamification to spark motivation.”
Charlie Kim – CEO, Next Jump

“GSummit has been vital for enterprise mobile innovation offering the ability to connect with leading solutions providers, learn industry trends, and create new systems of engagement.”
Jason Mowery – Marketing, Verizon Wireless

“Gamification is ultimately not about buzz words and mechanics, but better and more meaningful experiences.”
Esteban Contreras Social Media Manager at Samsung USA

“If somebody comes up to me at my concert and says, ‘Hey Chamillionaire, I’m Sean, #28 on your leaderboard.’ I’m like, ‘Hey man! Come backstage with me.'”
Chamillionaire – Artist/Entrepreneur