There’s significant potential value to brands from creating experiences that leverage gamification to better delight and engage customers. However, agencies and brands both have challenges in adopting and scaling gamification’s promise. In this case study-rich session, we’ll look at what’s worked and what hasn’t with gamifying big brands and ad agencies, and how to make gamification work more effectively in the marketing mix.
Irfan Kamal, Ogilvy
IRFAN KAMAL is the SVP, Digital/Social at Ogilvy and Head, Social Products/Partnerships. He’s responsible for identifying innovative opportunities for brands, introducing new products and services and creating leadership around measurement & analytics. His experience includes work with both B2C and B2B brands, including American Express, Nestle, IBM, Caesars Entertainment and Ford. Prior to his Ogilvy experience, Irfan worked with a social startup and a venture investment firm. He has an MBA from Stanford and a BSE in Computer Science from Princeton. Follow Irfan on Twitter @irfankamal