Bringing second (and third) screen interactions to TV is an arms race, and the stakes are getting higher by the day. But while television and other big media platforms continue to innovate and reimagine their businesses, consumers continue to express a clear preference: if we want to engage them, we have to gamify. In this frank and directional talk, trailblazer Jesse Redniss shares how NBC/Universal has radically reshaped consumer engagement with their brands, and how big media will change with (and because of) gamification in the coming years.
Jesse Redniss – NBC/Universal
JESSE REDNISS is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV. Follow Jesse on Twitter @jesseredniss